Director of Casino Marketing

Crown Resorts

Southbank

2 weeks ago

Southbank

2 weeks ago

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Director of Casino Marketing

Crown Resorts seeks a Director of Casino Marketing to lead a high-value VIP portfolio in Southbank, Victoria. The role involves driving revenue growth through strategic VIP relationship management, targeted acquisition, and financial oversight. Requires 8+ years of casino marketing experience and strong commercial acumen.

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On-site

Full-time

Director

Casino Marketing

VIP Portfolio Management

Salary

Not specified

Work Location

Southbank, Victoria, Australia, AU

Work Model

On-site

Experience Required

8 years

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

casino marketingVIP portfolio managementpremium gaminggaming operationspremium player programsregulatory frameworksAMLresponsible gamingmarket intelligencecompetitor insights

Soft Skills

commercial acumenstrategic thinkinganalytical skillsstakeholder engagementinfluencing skillsdiscretionintegrityprofessionalismrelationship managementattention to detail

Key Responsibilities

•Own and drive the commercial performance of a top-tier VIP portfolio, delivering revenue growth, share of wallet, and long-term value
•Identify, target, and convert new VIP business opportunities across Victoria
•Develop and execute Casino Marketing strategies aligned to enterprise priorities, balancing customer engagement, profitability, and compliance obligations
•Build and maintain strong, trust-based relationships with high-value VIP guests, delivering tailored and differentiated experiences
•Analyse portfolio performance, reinvestment strategies, and campaign outcomes to optimise return and inform decision-making
•Partner with internal stakeholders and regulators to ensure all VIP engagement and programs operate within risk, compliance, and governance frameworks
•Manage guest reinvestment, benefits, and credit within approved limits, ensuring accuracy, transparency, and profitability
•Lead the resolution of complex or escalated VIP guest matters with discretion, professionalism, and sound judgement
•Leverage market intelligence, competitor insights, and gaming trends to identify opportunities and maintain competitive advantage

DirectorCasino MarketingVIP PortfolioGamingMarketingFull-timeOn-siteSouthbankVictoriaAustralia

Core Qualifications

Technical (Must-have)

casino marketingVIP portfolio managementpremium gaminggaming operationspremium player programsregulatory frameworksAMLresponsible gamingmarket intelligencecompetitor insights

Soft Skills

commercial acumenstrategic thinkinganalytical skillsstakeholder engagementinfluencing skillsdiscretionintegrityprofessionalismrelationship managementattention to detail

Key Responsibilities

•Own and drive the commercial performance of a top-tier VIP portfolio, delivering revenue growth, share of wallet, and long-term value

•Identify, target, and convert new VIP business opportunities across Victoria

•Develop and execute Casino Marketing strategies aligned to enterprise priorities, balancing customer engagement, profitability, and compliance obligations

•Build and maintain strong, trust-based relationships with high-value VIP guests, delivering tailored and differentiated experiences

•Analyse portfolio performance, reinvestment strategies, and campaign outcomes to optimise return and inform decision-making

•Partner with internal stakeholders and regulators to ensure all VIP engagement and programs operate within risk, compliance, and governance frameworks

•Manage guest reinvestment, benefits, and credit within approved limits, ensuring accuracy, transparency, and profitability

•Lead the resolution of complex or escalated VIP guest matters with discretion, professionalism, and sound judgement

•Leverage market intelligence, competitor insights, and gaming trends to identify opportunities and maintain competitive advantage