Product Marketing Manager
CoStar Group
Pyrmont
2 days ago
Product Marketing Manager
Product Marketing Manager needed for Domain's Residential business in Pyrmont, Australia. The role involves developing go-to-market strategies for agent products, working cross-functionally, and requires 4-7+ years of product marketing experience.
On-site
Full-time
Mid Level
Product Marketing
B2B Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
product marketingB2B marketinggo-to-market strategiescampaign management
Soft Skills
storytellingcommunicationstakeholder managementcommercial mindsetcollaboration
Key Responsibilities
- Support the planning and delivery of go-to-market strategies for agent products and feature releases, including launch planning, timelines and performance tracking.
- Contribute to the development of clear, compelling value propositions and messaging that resonate with agent audiences and differentiate Domain in market.
- Partner crossfunctionally to develop and execute integrated campaigns, content and sales enablement materials across channels.
- Leverage customer, competitor and market insights (in partnership with research and analytics teams) to inform messaging, campaigns and product positioning.
- Work closely with Product Managers, Sales and broader Marketing teams to ensure alignment and effective execution of go-to-market initiatives.
- Create tools, collateral and narratives that equip Sales teams to effectively communicate product value to agents.
- Monitor campaign and launch performance, identify insights, and optimise future activity.
Product Marketing ManagerB2B MarketingGo-to-MarketReal EstateCampaign ManagementFull-timeOn-sitePyrmontAustralia