Senior Marketing Manager, CommSec
Commonwealth Bank
Sydney
1 week ago
Senior Marketing Manager, CommSec
Senior Marketing Manager role at CommSec, part of Commonwealth Bank of Australia. Lead integrated marketing strategy to drive brand awareness, customer growth, and market share. Requires extensive experience in brand management, content, and audience-led marketing.
Hybrid
Full-time
Senior
Salary
Not specified
Core Qualifications
Soft Skills
leadershipcoachingstakeholder managementcommunicationcollaborationinfluencingproblem solvinggrowth mindsetstrategic thinkingdecision-making
Key Responsibilities
- Lead and evolve the CommSec marketing strategy to drive brand awareness, consideration, preference, acquisition and customer engagement.
- Continue to build the CommSec brand by developing and refining its messaging architecture.
- Drive market share growth by identifying and prioritising growth audiences, developing insight-led marketing strategies.
- Lead, coach and develop a team of marketing managers/specialists.
- Build and optimise CommSec's content ecosystem, leveraging strategic content and media partnerships.
- Use customer, market and performance insights to identify opportunities and shape marketing priorities.
- Bring together cross-functional teams to develop and execute go-to-market strategies.
- Foster a culture of marketing excellence, driving high standards of execution and continuous improvement.
Senior Marketing ManagerCommSecbrand strategymarketing strategycustomer acquisitioncontent marketingfinancial serviceshybridSydney