Senior Marketing Manager
Commonwealth Bank
Sydney
5 days ago
Senior Marketing Manager
Unloan, a digital home loan business backed by Commonwealth Bank, seeks a Senior Marketing Manager to scale digital acquisition efforts. The role requires 5+ years of performance marketing experience, deep expertise in paid channels, and strong analytical skills. Based in Sydney with hybrid work model.
Hybrid
Full-time
Senior
Google Ads
Paid Social
Salary
Not specified
Core Qualifications
Technical (Must-have)
Google AdsPaid SocialGoogle Tag ManagerFunnelData StudioSQLHTMLSEOAEO
Soft Skills
communicationanalyticalstakeholder managementnegotiationproject deliverydata-drivencommercially mindedinnovative
Preferred Qualifications
Technical (Nice-to-have)
HTMLSQLSEOAEO
Key Responsibilities
- Campaign Strategy and Execution across performance channels like Google Ads and Paid Social
- Budget & Forecasting: manage multi-million dollar media budget, achieve CPA targets
- Stakeholder Management: manage affiliates and ad tech partners, negotiate contracts
- Data Mapping and Technical Implementation: build dashboards, ensure data accuracy via tagging
- Measurement: validate results through attribution and lift studies
- Content and Communications: work with Head of Brand for new content opportunities
- Project Delivery: test and develop new strategies and technologies
Senior Marketing ManagerFinancial ServicesMarketing and SalesFintechPerformance MarketingHybridSydney