Senior Manager - Business Marketing
Commonwealth Bank
Sydney
1 week ago
Senior Manager - Business Marketing
Lead integrated marketing for the Small Business segment within Business Bank at CommBank, driving customer engagement and growth through insight-led strategies. Requires 8+ years B2B/B2C marketing experience with strong data acumen and stakeholder leadership.
Hybrid
Full-time
Senior
Marketing Strategy
Campaign Management
Salary
Not specified
Core Qualifications
Technical (Must-have)
Marketing StrategyCampaign ManagementData AnalysisCustomer SegmentationBrand ManagementProduct MarketingCreative StrategyMedia PlanningBudget ManagementRegulatory Compliance
Soft Skills
LeadershipCommunicationStakeholder ManagementAgilityResilienceCustomer FocusCommercial AcumenProblem SolvingStrategic ThinkingTeam Leadership
Key Responsibilities
- Own development and refinement of key marketing initiatives aligned with strategic direction.
- Lead development of customer value propositions and campaigns for target segments.
- Influence and prioritize through compelling performance insights from marketing, business, and customer experience data.
- Prepare and present marketing strategy, plans, and results to senior stakeholders.
- Maintain strong relationships with key internal and external stakeholders.
- Advise on marketing strategy as a subject matter expert.
- Stay abreast of external operating environment for regulatory requirements.
- Maintain up-to-date knowledge of industry trends.
- Ensure effective management and adherence to budgets.
MarketingSenior ManagerBusiness BankSmall BusinessFinancial ServicesB2BB2CHybridSydneyCommBank