Senior Manager, Paid Media (Growth)

carsales

Melbourne

2 days ago

Melbourne

2 days ago

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Senior Manager, Paid Media (Growth)

Senior Manager of Paid Media (Growth) at carsales, a leading online vehicle marketplace. Based in Melbourne, this hybrid role drives end-to-end growth through data-led paid media strategy across channels. Requires deep platform expertise, analytical skills, and experience leading high-performing teams.

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Hybrid

Full-time

Senior

SA360

DV360

Salary

Not specified

Work Location

Melbourne, Victoria, Australia, AU

Work Model

Hybrid: Combine remote work flexibility with in-person collaboration

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

SA360DV360MetaTikTokCriteoRTB HouseAIautomationfirst-party dataCDP

Soft Skills

leadershipcollaborationanalytical thinkingdecision makingcommercial mindsetaccountabilitystrategic thinking

Tools (Must-have)

Search Ads 360Display & Video 360Meta Ads ManagerTikTok Ads Manager

Key Responsibilities

•Define and lead a full-funnel paid media strategy across Search, Social, Programmatic, Video on demand, and ATL
•Manage paid media budget deployment to drive maximum incremental impact
•Identify and prioritize highest-leverage growth opportunities across channels and audiences
•Build and drive a rigorous experimentation roadmap
•Leverage AI and automation to scale performance and efficiency
•Partner with data and engineering teams to unlock first-party data and ML capabilities
•Activate CDP audiences across paid channels for improved targeting and retargeting
•Use data to make clear decisions on scaling, optimizing, or stopping investment
•Work cross-functionally with product, marketing automation, brand, creative, and data teams
•Lead and develop a high-performing team
•Plan and execute a full-funnel strategy using experimentation, AI, and automation

paid mediagrowthsenior managermarketingautomotive marketplacehybridMelbourneAIprogrammaticfull-funnel strategy

Key Responsibilities

•Define and lead a full-funnel paid media strategy across Search, Social, Programmatic, Video on demand, and ATL

•Manage paid media budget deployment to drive maximum incremental impact

•Identify and prioritize highest-leverage growth opportunities across channels and audiences

•Build and drive a rigorous experimentation roadmap

•Leverage AI and automation to scale performance and efficiency

•Partner with data and engineering teams to unlock first-party data and ML capabilities

•Activate CDP audiences across paid channels for improved targeting and retargeting

•Use data to make clear decisions on scaling, optimizing, or stopping investment

•Work cross-functionally with product, marketing automation, brand, creative, and data teams

•Lead and develop a high-performing team

•Plan and execute a full-funnel strategy using experimentation, AI, and automation