Senior Manager, Paid Media (Growth) (12-month maternity leave cover)

carsales

Melbourne

3 days ago

Melbourne

3 days ago

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Senior Manager, Paid Media (Growth) (12-month maternity leave cover)

Senior Manager, Paid Media role for 12-month maternity leave cover at carsales in Melbourne. Drives end-to-end growth through data-led paid media strategy, leveraging AI and automation. Requires deep platform expertise and strong analytical skills.

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Hybrid

Full-time

Director

SA360

DV360

Salary

Not specified

Work Location

Melbourne, Victoria, Australia, AU

Work Model

Hybrid

Employment Type

Full-time

Experience Level

Senior Manager

Contract Length

12 months

Core Qualifications

Technical (Must-have)

SA360DV360MetaTikTokCriteoRTB HouseAIautomationCDPMachine Learning

Soft Skills

collaborationleadershipanalytical thinkingcommercial mindset

Key Responsibilities

•Define and lead a full-funnel paid media strategy across Search (SA360), Social (Meta, TikTok), Programmatic (DV360, Criteo, RTB House), Video on demand, and ATL
•Continuously evolve strategies based on insights
•Manage how the paid media budget is deployed to drive maximum incremental impact
•Identify and prioritise the highest-leverage growth opportunities across channels, audiences, and the customer journey
•Build and drive a rigorous experimentation roadmap
•Leverage AI and automation to scale performance, efficiency, and insight generation across paid media
•Identify opportunities to apply AI across bidding and budget allocation, creative generation and testing at scale, audience modelling and expansion, and predictive performance and forecasting
•Partner with data and engineering teams to unlock first-party data and machine learning capabilities
•Partner with Marketing Automation, Data, and Product teams to activate CDP audiences across paid channels
•Lead and develop a high-performing team

Senior ManagerPaid MediaGrowthMarketingAIAutomationSA360DV360MetaHybrid

Key Responsibilities

•Define and lead a full-funnel paid media strategy across Search (SA360), Social (Meta, TikTok), Programmatic (DV360, Criteo, RTB House), Video on demand, and ATL

•Continuously evolve strategies based on insights

•Manage how the paid media budget is deployed to drive maximum incremental impact

•Identify and prioritise the highest-leverage growth opportunities across channels, audiences, and the customer journey

•Build and drive a rigorous experimentation roadmap

•Leverage AI and automation to scale performance, efficiency, and insight generation across paid media

•Identify opportunities to apply AI across bidding and budget allocation, creative generation and testing at scale, audience modelling and expansion, and predictive performance and forecasting

•Partner with data and engineering teams to unlock first-party data and machine learning capabilities

•Partner with Marketing Automation, Data, and Product teams to activate CDP audiences across paid channels

•Lead and develop a high-performing team