
Senior Manager, Paid Media (Growth) (12-month maternity leave cover)
carsales
Melbourne
3 days ago
Senior Manager, Paid Media (Growth) (12-month maternity leave cover)
Senior Manager, Paid Media role for 12-month maternity leave cover at carsales in Melbourne. Drives end-to-end growth through data-led paid media strategy, leveraging AI and automation. Requires deep platform expertise and strong analytical skills.
Hybrid
Full-time
Director
SA360
DV360
Salary
Not specified
Core Qualifications
Technical (Must-have)
SA360DV360MetaTikTokCriteoRTB HouseAIautomationCDPMachine Learning
Soft Skills
collaborationleadershipanalytical thinkingcommercial mindset
Key Responsibilities
- Define and lead a full-funnel paid media strategy across Search (SA360), Social (Meta, TikTok), Programmatic (DV360, Criteo, RTB House), Video on demand, and ATL
- Continuously evolve strategies based on insights
- Manage how the paid media budget is deployed to drive maximum incremental impact
- Identify and prioritise the highest-leverage growth opportunities across channels, audiences, and the customer journey
- Build and drive a rigorous experimentation roadmap
- Leverage AI and automation to scale performance, efficiency, and insight generation across paid media
- Identify opportunities to apply AI across bidding and budget allocation, creative generation and testing at scale, audience modelling and expansion, and predictive performance and forecasting
- Partner with data and engineering teams to unlock first-party data and machine learning capabilities
- Partner with Marketing Automation, Data, and Product teams to activate CDP audiences across paid channels
- Lead and develop a high-performing team
Senior ManagerPaid MediaGrowthMarketingAIAutomationSA360DV360MetaHybrid