Paid Growth Strategist
carsales
Melbourne
2 days ago
Paid Growth Strategist
Carsales seeks a Paid Growth Strategist to own paid media strategy across search, social, and programmatic channels. The role combines brand and performance marketing, data-driven growth initiatives, and team mentorship in a hybrid work environment based in Melbourne.
Hybrid
Full-time
Senior
Paid Media Strategy
Search (SEM)
Salary
Not specified
Core Qualifications
Technical (Must-have)
Paid media strategySearch (SEM)Social media advertisingProgrammatic advertisingGoogle AdsMetaTikTokSA360DV360A/B testing
Soft Skills
MentorshipCommunicationCollaborationAnalytical thinkingGrowth mindsetStakeholder management
Preferred Qualifications
Technical (Nice-to-have)
Adobe Experience PlatformCDP activationUGC/influencer-led content
Key Responsibilities
- Own end-to-end paid media strategy and execution across search (SEM), social and programmatic channels
- Work alongside Marketing Automation and SEO teams to build cross-channel compounding strategies
- Build and maintain a clear testing roadmap (audiences, creative and channel mix)
- Define audience segmentation approaches (including CDP activation where relevant)
- Partner with Brand/Creative to develop and iterate on creative that performs
- Manage budgets and pacing, optimise to agreed performance targets
- Identify, build and execute search strategies using feed-based optimisations and custom bidding
- Translate performance into clear insights and actions
- Coach and uplift paid media specialists through knowledge sharing and best practice documentation
Paid Growth StrategistMarketingPaid MediaSEMSocial MediaProgrammaticGoogle AdsMetaTikTokHybrid