Senior B2B Product Marketing Manager

Canva

Sydney

2 weeks ago

Sydney

2 weeks ago

Apply

Senior B2B Product Marketing Manager

Senior B2B Product Marketing Manager responsible for driving go-to-market strategy, sales enablement, and segment storytelling for enterprise verticals (Higher Education, Real Estate, Government) at Canva. Requires 5+ years of product marketing experience, strong cross-functional skills, and familiarity with regulated industries.

Apply

Hybrid

Full-time

Senior

B2B SaaS

GTM Strategy

Salary

Not specified

Work Location

Sydney, New South Wales, Australia, AU

Work Model

Hybrid: choice in where and how you work, flagship campus in Sydney, also Melbourne campus, co-working spaces in Brisbane, Perth, Adelaide

Experience Required

5 years

Employment Type

Full-time

Experience Level

Mid-Senior level

Core Qualifications

Technical (Must-have)

B2B SaaSGTM strategyproduct marketingsales enablementmarket intelligenceWin/Loss analysispositioningmessagingcontent developmentstakeholder management

Soft Skills

communicationanalytical abilityprioritisationgrowth mindsetcross-functional collaborationcustomer value focusproblem solvingadaptability

Key Responsibilities

•Lead end-to-end go-to-market strategy and execution across enterprise verticals (Higher Education, Real Estate, Government)
•Build deep understanding of each vertical's customer profile and craft compelling narratives
•Equip field teams with tools, resources, and training for vertical selling
•Support key product launches with integrations and solutions for regulated industries
•Own the Win/Loss program to inform positioning and strategy
•Develop clear, differentiated messaging for vertical solutions
•Partner with cross-functional teams to deliver impactful campaigns and proof points
•Navigate complex multi-stakeholder environments across sales, product, legal, and marketing

B2BProduct MarketingGTMEnterpriseSaaSVertical StrategySales EnablementSeniorHybridCanva

Core Qualifications

Technical (Must-have)

B2B SaaSGTM strategyproduct marketingsales enablementmarket intelligenceWin/Loss analysispositioningmessagingcontent developmentstakeholder management

Soft Skills

communicationanalytical abilityprioritisationgrowth mindsetcross-functional collaborationcustomer value focusproblem solvingadaptability

Key Responsibilities

•Lead end-to-end go-to-market strategy and execution across enterprise verticals (Higher Education, Real Estate, Government)

•Build deep understanding of each vertical's customer profile and craft compelling narratives

•Equip field teams with tools, resources, and training for vertical selling

•Support key product launches with integrations and solutions for regulated industries

•Own the Win/Loss program to inform positioning and strategy

•Develop clear, differentiated messaging for vertical solutions

•Partner with cross-functional teams to deliver impactful campaigns and proof points

•Navigate complex multi-stakeholder environments across sales, product, legal, and marketing