Growth Marketing Lead, North America (12 Month Fixed Term Contract)

Canva

Sydney

2 days ago

Sydney

2 days ago

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Growth Marketing Lead, North America (12 Month Fixed Term Contract)

Canva is seeking a Growth Marketing Lead for the North American market on a 12-month fixed term contract. The role focuses on owning paid marketing programs across search, social, and display, running growth experiments, and partnering with cross-functional teams to drive SMB user acquisition and Canva Business growth. The position is based in Sydney or Melbourne with hybrid work options.

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Hybrid

Full-time

Lead

Performance Marketing

Paid Search

Salary

Not specified

Work Location

Sydney, New South Wales, Australia, AU

Work Model

Hybrid: our flagship campus is in Sydney, we also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. You have choice in where and how you work.

Employment Type

Full-time

Experience Level

Growth Marketing Lead

Contract Length

12 months

Core Qualifications

Technical (Must-have)

performance marketingpaid searchsocial media advertisingdisplay advertisingdata analysisgrowth marketingexperimentationfunnel optimizationbudget allocationSaaS marketing

Soft Skills

analytical mindsetcollaborationtest-and-learn mindsetcommunicationtime managementadaptabilitydecision makingcreativityownershipprioritization

Key Responsibilities

•Owning and optimising paid marketing programs across search, social, and display to drive quality user acquisition across the North American market
•Designing and running growth experiments across the funnel, from awareness through to conversion, using data to figure out what works and then scaling it fast
•Partnering with Product, Creative, and Data teams to build campaigns that drive high-value SMB trials and Canva Business growth
•Analysing channel performance and translating insights into clear actions that improve efficiency and ROI
•Contributing to the North America growth marketing roadmap and bringing a clear point of view on where the biggest opportunities sit
•Owning end-to-end execution of paid marketing programs across search, social, and display — from briefing creative through to optimisation — with a focus on acquiring high-value SMB users and driving quality Canva Business trials in the North American market
•Building and running a structured experimentation program across the funnel: writing hypotheses, designing tests, reading results, and knowing when to scale something and when to kill it
•Digging into performance data across channels to identify what's working, where efficiency is slipping, and what changes will move the needle — then making those changes rather than waiting to be asked
•Working closely with the Performance Marketing, Creative, and Data teams to develop campaigns that are both strategically sharp and operationally tight — from audience targeting through to landing page experience
•Partnering with the Canva Business product team to stay close to the North American user and ensure your campaigns reflect what actually resonates with SMBs in that market

Growth MarketingNorth AmericaPaid MarketingSaaSPerformance MarketingGrowth ExperimentsCanvaHybridContractMarketing

Core Qualifications

Technical (Must-have)

performance marketingpaid searchsocial media advertisingdisplay advertisingdata analysisgrowth marketingexperimentationfunnel optimizationbudget allocationSaaS marketing

Soft Skills

analytical mindsetcollaborationtest-and-learn mindsetcommunicationtime managementadaptabilitydecision makingcreativityownershipprioritization

Key Responsibilities

•Owning and optimising paid marketing programs across search, social, and display to drive quality user acquisition across the North American market

•Designing and running growth experiments across the funnel, from awareness through to conversion, using data to figure out what works and then scaling it fast

•Partnering with Product, Creative, and Data teams to build campaigns that drive high-value SMB trials and Canva Business growth

•Analysing channel performance and translating insights into clear actions that improve efficiency and ROI

•Contributing to the North America growth marketing roadmap and bringing a clear point of view on where the biggest opportunities sit

•Owning end-to-end execution of paid marketing programs across search, social, and display — from briefing creative through to optimisation — with a focus on acquiring high-value SMB users and driving quality Canva Business trials in the North American market

•Building and running a structured experimentation program across the funnel: writing hypotheses, designing tests, reading results, and knowing when to scale something and when to kill it

•Digging into performance data across channels to identify what's working, where efficiency is slipping, and what changes will move the needle — then making those changes rather than waiting to be asked

•Working closely with the Performance Marketing, Creative, and Data teams to develop campaigns that are both strategically sharp and operationally tight — from audience targeting through to landing page experience

•Partnering with the Canva Business product team to stay close to the North American user and ensure your campaigns reflect what actually resonates with SMBs in that market