Growth Marketing Lead, North America (12 Month Fixed Term Contract)

Canva

Sydney

2 days ago

Sydney

2 days ago

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Growth Marketing Lead, North America (12 Month Fixed Term Contract)

Canva seeks a Growth Marketing Lead for North America on a 12-month fixed-term contract. The role is based in Sydney with hybrid work, requiring 5+ years of experience in performance marketing at a scaled consumer tech or DTC brand. Responsibilities include owning regional growth strategy, managing a multi-million dollar paid media budget, and leading performance across paid social and video channels.

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Hybrid

Full-time

Senior

Paid Social

Paid Video

Salary

Not specified

Work Location

Sydney, New South Wales, Australia, AU

Work Model

Hybrid

Experience Required

5 years

Employment Type

Full-time

Experience Level

5+ years in performance or growth marketing

Contract Length

12 months

Core Qualifications

Technical (Must-have)

Paid SocialPaid VideoMetaTikTokYouTubeDisplayPinterestSEMA/B TestingMMM

Soft Skills

Analytical RigourGrowth ExpertiseCustomer InsightRegional KnowledgeCreative MindsetCross-functional CollaborationInfluenceStrategic ThinkingDecision MakingAdaptability

Key Responsibilities

•Owning the regional growth strategy for your remit — translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS
•Managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimisations and making smart trade-offs across channels, SKUs, and audiences as performance shifts
•Navigating multiple measurement methodologies — in-platform metrics, geo-lift incrementality testing, and MMM — to make confident investment calls even when signals conflict, and contributing to MMM calibration on an ongoing basis
•Leading performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence — owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing
•Driving the creative strategy in close partnership with the NAMER Creative Strategist — contributing hypotheses on audiences, formats, platform behaviours, and Category Entry Points, ensuring creative velocity stays high and that learnings are codified and acted on
•Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimising landing experiences to lift conversion across key funnels for Free, Pro, and Business
•Working cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy — and ensuring North America insights meaningfully influence global frameworks and product narratives

Growth MarketingPerformance MarketingPaid MediaNorth America12 Month ContractHybridSydneyConsumer TechDTCCanva

Key Responsibilities

•Owning the regional growth strategy for your remit — translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS

•Managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimisations and making smart trade-offs across channels, SKUs, and audiences as performance shifts

•Navigating multiple measurement methodologies — in-platform metrics, geo-lift incrementality testing, and MMM — to make confident investment calls even when signals conflict, and contributing to MMM calibration on an ongoing basis

•Leading performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence — owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing

•Driving the creative strategy in close partnership with the NAMER Creative Strategist — contributing hypotheses on audiences, formats, platform behaviours, and Category Entry Points, ensuring creative velocity stays high and that learnings are codified and acted on

•Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimising landing experiences to lift conversion across key funnels for Free, Pro, and Business

•Working cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy — and ensuring North America insights meaningfully influence global frameworks and product narratives