Senior Specialist Digital Channels
Booking.com
Amsterdam
5 days ago
Senior Specialist Digital Channels
Booking.com seeks a Senior Specialist Digital Channels to execute and optimize advanced digital marketing campaigns across email, banners, and notifications for global supply partners. This role requires multi-channel campaign management, stakeholder collaboration, and data-driven optimization within a hybrid work environment in Amsterdam.
Hybrid
Full-time
Senior
Digital Marketing
Marketing Automation
Salary
Not specified
Core Qualifications
Technical (Must-have)
digital marketingmarketing automationemail marketing
Soft Skills
analytical skillsproject managementstakeholder managementorganizational skillsprioritizationtime managementcreativitycritical thinkingstrategic thinkingproblem solvingcommunicationexperimentationA/B testing
Preferred Qualifications
Technical (Nice-to-have)
Salesforce Marketing Cloud EngageSalesforce Data CloudHTMLSQL
Tools (Nice-to-have)
Salesforce Marketing Cloud EngageSalesforce Data Cloud
Key Responsibilities
- Own advanced digital marketing campaigns from set up to continuous optimization across various push channels
- Define project KPIs and understand their impact on performance targets
- Effectively and independently deliver projects/hypotheses prioritized in the program Backlog
- Lead projects, ensuring alignment with stakeholder goals and partner needs
- Define project hypotheses and design MVP project setups and experiments
- Effectively drive campaigns and project impact by fostering stakeholder collaboration
- Gain recognition as an expert in your craft by sharing knowledge and insights
- Serve as the voice of partners within the project team
digital marketingemail marketingcampaign managementstakeholder managementexperimentationA/B testinghybridAmsterdamBooking.comSenior Specialist