Product Marketing Manager - Booking Advertising Solutions

Booking.com

Amsterdam

2 weeks ago

Amsterdam

2 weeks ago

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Product Marketing Manager - Booking Advertising Solutions

Product Marketing Manager role at Booking.com in Amsterdam, focusing on Booking Advertising Solutions. Responsibilities include product marketing, go-to-market strategy, and stakeholder management. Requires 3-5 years of experience in product marketing and digital marketing.

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Hybrid

Full-time

Mid Level

Product Marketing

Go-to-market Strategy

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

Experience Required

5 years

Employment Type

Full-time

Experience Level

3-5 years of experience in product marketing

Core Qualifications

Technical (Must-have)

product marketinggo-to-market strategypositioningmessagingcompetitive researchinternal communicationsfield enablementmarket segmentationuser researchmarket research

Soft Skills

communicationstakeholder managementinfluenceproactiveindependentteamwork

Key Responsibilities

•Manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications and field enablement.
•Represent advertiser needs internally and externally, while safeguarding the traveller experience and protecting Booking.com’s commercial interests.
•Own the end to end GTM process - from target setting and planning to execution, reporting, and retrospective analysis.
•Define and lead the strategy for all advertiser communications, partnering with key internal and external stakeholders to deliver consistent and effective messaging.
•Own internal communications to deliver relevant, timely, and accurate product and commercial updates to the business.
•Validate value propositions with target audiences using qualitative and quantitative research methods.
•Continuously synthesize feedback from multiple sources and provide clear, actionable insights to product teams.
•Determine customer and market segmentation by identifying, selecting and prioritizing target segments to meet business needs
•Use data and facts to make decisions, create communication and influence product strategy; connect decision making to ROI and other business KPIs.
•Conduct user, product and/or market research that fuels the product development and inform GTM strategies
•Develop impactful gtmarket strategies for products that easily translate and also enable regional teams
•Formulate value propositions for partners to introduce existing/new products
•Validate and refine value propositions through end-user testing (qualitative and quantitative)
•Proactively manage stakeholders across the organization: listen, influence and share information in the right medium at the right time, engaging local and global audiences.
•Actively monitor commercial performance per segment / channel / geography
•Identify and quantify business opportunities and prepare business case for leadership sign-off
•Drive and lead the commercialization of products

Product MarketingMarketingSalesSoftware DevelopmentAdvertisingDigital MarketingB2BB2CAmsterdamHybrid

Key Responsibilities

•Manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications and field enablement.

•Represent advertiser needs internally and externally, while safeguarding the traveller experience and protecting Booking.com’s commercial interests.

•Own the end to end GTM process - from target setting and planning to execution, reporting, and retrospective analysis.

•Define and lead the strategy for all advertiser communications, partnering with key internal and external stakeholders to deliver consistent and effective messaging.

•Own internal communications to deliver relevant, timely, and accurate product and commercial updates to the business.

•Validate value propositions with target audiences using qualitative and quantitative research methods.

•Continuously synthesize feedback from multiple sources and provide clear, actionable insights to product teams.

•Determine customer and market segmentation by identifying, selecting and prioritizing target segments to meet business needs

•Use data and facts to make decisions, create communication and influence product strategy; connect decision making to ROI and other business KPIs.

•Conduct user, product and/or market research that fuels the product development and inform GTM strategies

•Develop impactful gtmarket strategies for products that easily translate and also enable regional teams

•Formulate value propositions for partners to introduce existing/new products

•Validate and refine value propositions through end-user testing (qualitative and quantitative)

•Proactively manage stakeholders across the organization: listen, influence and share information in the right medium at the right time, engaging local and global audiences.

•Actively monitor commercial performance per segment / channel / geography

•Identify and quantify business opportunities and prepare business case for leadership sign-off

•Drive and lead the commercialization of products