Lead - Marketing Technology
Booking.com
Amsterdam
2 days ago
Lead - Marketing Technology
Booking.com seeks a Lead - Marketing Technology to scale digital experiences for accommodation partners within the Digital Partner Ecosystem department. The role involves owning marketing technology initiatives, designing multi-channel customer journeys, and coaching cross-functional teams. Requires 5+ years of marketing automation experience with Salesforce Marketing Cloud and Salesforce Data Cloud.
Hybrid
Full-time
Senior
Salesforce Marketing Cloud
Salesforce Data Cloud
Salary
Not specified
Core Qualifications
Technical (Must-have)
Salesforce Marketing CloudSalesforce Data ClouddatabasesAPI integrationsCRMCMS
Soft Skills
communicationinfluence without authorityproblem-solvingself-starterrelationship buildingcoachinginnovation
Preferred Qualifications
Technical (Nice-to-have)
localisation strategymulti-language campaign management
Key Responsibilities
- Own marketing technology initiatives end-to-end: manage backlog, drive execution, measure success
- Build solutions enabling complex customer journeys across email, push notifications, internal platform, web and app banners
- Consult and coach cross-functional teams on marketing automation best practices
- Drive innovation by tracking industry trends and designing scalable MarTech solutions
- Control budgets, create business cases, demonstrate ROI of technology investments
- Build strong relationships across product, engineering, and marketing stakeholders
marketing automationSalesforce Marketing CloudB2B marketingmulti-channel orchestrationmarTechleadAmsterdamhybrid