Lead, Marketing Technology
Booking.com
Amsterdam
20 Mar 2026
Lead, Marketing Technology
Lead, Marketing Technology role at Booking.com's Digital Partner Ecosystem team in Amsterdam. Responsible for building and scaling a marketing automation Center of Excellence, managing digital channels and data-driven technology for accommodation partners. Requires 5+ years of marketing automation experience with Salesforce Marketing Cloud and Salesforce Data Cloud.
Hybrid
Full-time
Senior
Marketing Automation
Salesforce Marketing Cloud
Salary
Not specified
Core Qualifications
Technical (Must-have)
marketing automationSalesforce Marketing CloudSalesforce Data Cloudorchestration complexitydatabasesAPI integrationsCRMCMSB2B marketing
Soft Skills
influence without authorityproblem-solvingcommunicationself-starter mindset
Tools (Must-have)
Salesforce Marketing CloudSalesforce Data Cloud
Preferred Qualifications
Technical (Nice-to-have)
Localisation strategymulti-language campaign management
Key Responsibilities
- Own marketing technology programs end-to-end: strategy, backlog, execution, and measurement
- Design and optimize complex multi-channel orchestration including web and app banner prioritization, conflict resolution, and rules management
- Consult and coach cross-functional teams on marketing automation best practices
- Drive innovation by researching trends and designing scalable MarTech solutions
- Control budgets, create business cases, and demonstrate ROI on technology investments
- Build strong relationships across product, engineering, and marketing stakeholder groups
Marketing TechnologyLeadSoftware DevelopmentResearch and AnalystSalesforceMarketing AutomationB2BHybridFull-timeAmsterdam