Marketing Lead

BDO in Australia

Perth

3 weeks ago

Perth

3 weeks ago

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Marketing Lead

Marketing Lead role at BDO, a global professional services firm, responsible for shaping the firm's marketing agenda and leading its delivery. Requires senior marketing leadership experience in professional services or complex B2B environments, with strong capabilities in go-to-market planning, campaigns, thought leadership, and team leadership.

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Hybrid

Full-time

Senior

CRM

Marketing Automation

Salary

Not specified

Work Location

Perth, Western Australia, Australia, AU

Work Model

Hybrid

Employment Type

Full-time

Experience Level

Demonstrated experience in senior marketing leadership roles

Core Qualifications

Technical (Must-have)

CRMmarketing automationAI

Soft Skills

team leadershipstakeholder managementcommercial acumeninfluencechange leadershipcontinuous improvement

Tools (Must-have)

CRMmarketing automation platforms

Key Responsibilities

•Lead the annual marketing plan and ensure alignment to strategy
•Lead and develop a high performing national team
•Operate as part of the Marketing & Communications leadership team
•Work closely with key stakeholders to plan, align and deliver coordinated sector, client and market campaigns
•Support key account programs through targeted campaigns, thought leadership and activation
•Coordinate between marketing programs and BD activity to maximise market impact and client engagement
•Lead the planning and delivery of national marketing campaigns, including demand generation objectives, leverage CRM and marketing automation platforms
•Own campaign performance and ROI
•Ensure marketing activity is insight led and outcome focused whilst being commercially accountable
•Lead the planning and activation of thought leadership and content programs
•Work with National Leaders and thought leaders to translate intellectual capital into meaningful thought leadership and campaigns
•Uplift marketing capability, systems and ways of working across the team
•Embed best practice planning, execution, measurement and governance
•Work closely with Brand and Digital leaders to ensure strong alignment, integration and consistency

MarketingLeadershipProfessional ServicesB2BCRMMarketing AutomationCampaignsThought LeadershipTeam ManagementHybrid

Key Responsibilities

•Lead the annual marketing plan and ensure alignment to strategy

•Lead and develop a high performing national team

•Operate as part of the Marketing & Communications leadership team

•Work closely with key stakeholders to plan, align and deliver coordinated sector, client and market campaigns

•Support key account programs through targeted campaigns, thought leadership and activation

•Coordinate between marketing programs and BD activity to maximise market impact and client engagement

•Lead the planning and delivery of national marketing campaigns, including demand generation objectives, leverage CRM and marketing automation platforms

•Own campaign performance and ROI

•Ensure marketing activity is insight led and outcome focused whilst being commercially accountable

•Lead the planning and activation of thought leadership and content programs

•Work with National Leaders and thought leaders to translate intellectual capital into meaningful thought leadership and campaigns

•Uplift marketing capability, systems and ways of working across the team

•Embed best practice planning, execution, measurement and governance

•Work closely with Brand and Digital leaders to ensure strong alignment, integration and consistency