Global Senior Marketing Manager, Workwear

Avery Dennison

Oegstgeest

2 days ago

Oegstgeest

2 days ago

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Global Senior Marketing Manager, Workwear

Avery Dennison seeks a Global Senior Marketing Manager to lead their workwear portfolio's global strategic direction, driving market leadership and commercial success for Embelex solutions. The role demands execution of integrated global campaigns, ABM strategies, and event leadership, targeting industrial workwear, PPE, and laundry sectors. Requires 5-7 years of B2B marketing experience in workwear or related industries, with a hybrid work model based in Oegstgeest, Netherlands.

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Hybrid

Full-time

Senior

ABM Strategies

Global Campaign Execution

Salary

Not specified

Work Location

Oegstgeest, South Holland, Netherlands, NL

Work Model

Remote/Hybrid

Experience Required

7 years

Employment Type

Full-time

Experience Level

Senior: 5-7 years of progressive B2B marketing experience

Core Qualifications

Technical (Must-have)

ABM strategiesglobal campaign executiondigital marketinglead generation

Soft Skills

strategic thinkingcommunicationcollaborationleadershipcreativityanalytical skills

Key Responsibilities

•Forge global market awareness and build brand equity for Avery Dennison’s workwear solutions.
•Serve as strategic partner to Global Workwear Commercial and Product teams.
•Identify and seize global market expansion opportunities within industrial workwear, corporate identity apparel, PPE, and industrial laundry sector.
•Command targeted Account-Based Marketing (ABM) strategies for major global accounts.
•Architect, launch, and optimize integrated global campaigns across digital, social, email, and offline channels.
•Develop specialized content highlighting durability, safety credentials, and digital tracking capabilities of Embelex.
•Drive lead generation and pipeline conversion through technical expertise and value proposition messaging.
•Lead brand presence and positioning at major global workwear, safety, and textile trade shows.
•Select and manage external agencies for creative work and regional execution.
•Act as central marketing authority bridging Product Management, Regulatory/Compliance, Commercial Sales, and Global Creative teams.
•Analyze global campaign data and sales performance to measure marketing impact and ROI.
•Define and track global KPIs tied to customer acquisition, contract wins, and client retention.

MarketingWorkwearB2BGlobalSeniorHybridBrand StrategyABMEvent MarketingIndustrial Laundry

Key Responsibilities

•Forge global market awareness and build brand equity for Avery Dennison’s workwear solutions.

•Serve as strategic partner to Global Workwear Commercial and Product teams.

•Identify and seize global market expansion opportunities within industrial workwear, corporate identity apparel, PPE, and industrial laundry sector.

•Command targeted Account-Based Marketing (ABM) strategies for major global accounts.

•Architect, launch, and optimize integrated global campaigns across digital, social, email, and offline channels.

•Develop specialized content highlighting durability, safety credentials, and digital tracking capabilities of Embelex.

•Drive lead generation and pipeline conversion through technical expertise and value proposition messaging.

•Lead brand presence and positioning at major global workwear, safety, and textile trade shows.

•Select and manage external agencies for creative work and regional execution.

•Act as central marketing authority bridging Product Management, Regulatory/Compliance, Commercial Sales, and Global Creative teams.

•Analyze global campaign data and sales performance to measure marketing impact and ROI.

•Define and track global KPIs tied to customer acquisition, contract wins, and client retention.