5 days ago

Marketing Data Science Lead

UpGuard

Hobart

5 days ago

Apply

UpGuard is seeking a Marketing Data Science Lead to join their Marketing team in Hobart, Tasmania, Australia. The role involves driving business value by quantifying marketing performance, building attribution frameworks, and creating data models and insights. The ideal candidate has 4+ years of analytics experience in high-growth SaaS, strong marketing domain expertise, and fluency in AI/LLM tools.

Core AIOn-siteFull-timeEntry LevelDbtBigQuery

Marketing Data Science Lead

Apply

Core AIOn-siteFull-timeEntry LevelDbt

Salary

Not specified

Work Location

Hobart, Tasmania, Australia, AU

Work Model

On-site

Experience Required

4 years

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

dbtBigQueryThoughtSpotOMNILookerETL/ELTAttributionMarketing Mix ModellingIncrementality TestingAI/LLMData ModelingBusiness IntelligenceSQLData VisualizationAnalytics

Soft Skills

CommunicationInfluenceStrategic ThinkingAnalytical ThinkingCollaborationProblem SolvingBusiness Acumen

Preferred Qualifications

Technical (Nice-to-have)

Data ScienceAI EngineeringCausal InferenceLead Score PredictionUplift ModellingHubSpotSalesforceGoogle AdsLinkedInMetaFP&ACAC/LTVPayback Modelling

Key Responsibilities

•Generate compelling and actionable insights from complex, multi-source marketing data sets.
•Establish strong collaborative relationships with marketing leaders and operators.
•Design, build, and maintain the attribution framework for UpGuard.
•Develop a deep, first-principles understanding of channel logic across paid media, organic, content, lifecycle, partner, and field.
•Partner with the data engineering team to design, construct, and maintain foundational marketing data assets.
•Provide robust self-service and conversational and agentic analytics capabilities.
•Conduct thorough, hands-on, technical analysis to diagnose and solve the most significant marketing challenges.
•Provide ongoing operational support to the commercial growth of the organisation.

MarketingData ScienceAnalyticsSaaSCybersecurityAttributiondbtAIFull-timeOn-site

Key Responsibilities

•Generate compelling and actionable insights from complex, multi-source marketing data sets.

•Establish strong collaborative relationships with marketing leaders and operators.

•Design, build, and maintain the attribution framework for UpGuard.

•Develop a deep, first-principles understanding of channel logic across paid media, organic, content, lifecycle, partner, and field.

•Partner with the data engineering team to design, construct, and maintain foundational marketing data assets.

•Provide robust self-service and conversational and agentic analytics capabilities.

•Conduct thorough, hands-on, technical analysis to diagnose and solve the most significant marketing challenges.

•Provide ongoing operational support to the commercial growth of the organisation.