5 days ago

Brand Marketing Manager

UpGuard

Adelaide

5 days ago

Apply

UpGuard is seeking a Brand Marketing Manager to drive brand strategy and execution within a cross-functional team. The role involves defining brand positioning, managing editorial calendars, leading thought leadership, and coordinating with shared services. Requires 5+ years of B2B SaaS or cybersecurity brand experience, AI fluency, and strong project management skills.

AI-enabledRemoteFull-timeMid LevelBrand StrategyPositioning

Brand Marketing Manager

Apply

AI-enabledRemoteFull-timeMid LevelBrand Strategy

Salary

Not specified

Work Location

Adelaide, South Australia, Australia, AU

Work Model

Fully remote working environment

Experience Required

5 years

Employment Type

Full-time

Experience Level

5+ years building and running brands in a high-growth B2B SaaS or Cybersecurity environment

Core Qualifications

Technical (Must-have)

Brand StrategyPositioningNarrative DevelopmentEditorial Calendar ManagementCampaign ManagementThought LeadershipSocial ProofEvent PromotionProject ManagementMarketing AutomationHubSpotSalesforceAnalyticsAI Tools

Soft Skills

CollaborationCommunicationLeadershipAnalytical MindsetEditorial JudgmentCoordination

Preferred Qualifications

Technical (Nice-to-have)

Cybersecurity Industry KnowledgePR & Media RelationsMultimedia Content ProductionAdvanced HubSpotAdvanced Salesforce

Key Responsibilities

•Define and steward UpGuard's positioning, narrative, tone, and visual identity across every touchpoint.
•Build and maintain the editorial and campaign calendar.
•Develop campaign themes that position UpGuard as a comprehensive platform solution.
•Lead brand & platform thought leadership with Research, PR, Content, and Social teams.
•Own the social proof program end-to-end.
•Drive brand event lifecycle promotion.
•Integrate Shared Services to ensure effective deployment and tracking.
•Own brand and campaign performance reporting, defining KPIs and providing actionable updates.

Brand MarketingB2B SaaSCybersecurityRemoteFull-timeMarketingBrand StrategyThought LeadershipAIUpGuard

Core Qualifications

Technical (Must-have)

Soft Skills

CollaborationCommunicationLeadershipAnalytical MindsetEditorial JudgmentCoordination

Key Responsibilities

•Define and steward UpGuard's positioning, narrative, tone, and visual identity across every touchpoint.

•Build and maintain the editorial and campaign calendar.

•Develop campaign themes that position UpGuard as a comprehensive platform solution.

•Lead brand & platform thought leadership with Research, PR, Content, and Social teams.

•Own the social proof program end-to-end.

•Drive brand event lifecycle promotion.

•Integrate Shared Services to ensure effective deployment and tracking.

•Own brand and campaign performance reporting, defining KPIs and providing actionable updates.