5 days ago

Brand Marketing Manager

UpGuard

Melbourne

5 days ago

Apply

UpGuard is seeking a Brand Marketing Manager to drive brand strategy and execution within a cross-functional team. The role involves defining positioning, managing editorial calendars, leading thought leadership, and integrating shared services. Requires 5+ years of brand-building experience in B2B SaaS or cybersecurity, AI fluency, and strong coordination skills.

AI-enabledRemoteFull-timeMid LevelBrand StrategyPositioning

Brand Marketing Manager

Apply

AI-enabledRemoteFull-timeMid LevelBrand Strategy

Salary

Not specified

Work Location

Melbourne, Victoria, Australia, AU

Work Model

Remote

Experience Required

5 years

Employment Type

Full-time

Experience Level

5+ years building and running brands in a high-growth B2B SaaS or Cybersecurity environment

Core Qualifications

Technical (Must-have)

Brand StrategyPositioningNarrative DevelopmentEditorial Calendar ManagementCampaign ManagementThought LeadershipSocial ProofEvent PromotionMarketing AutomationHubSpotSalesforceAnalyticsAI ToolsProject ManagementCross-functional Collaboration

Soft Skills

CommunicationCollaborationLeadershipAnalytical MindsetEditorial JudgmentCoordinationAdaptability

Preferred Qualifications

Technical (Nice-to-have)

Cybersecurity Industry KnowledgePRMedia RelationsMultimedia Content ProductionVisual StorytellingAdvanced HubSpotAdvanced Salesforce

Key Responsibilities

•Define and steward UpGuard's positioning, narrative, tone, and visual identity across every touchpoint.
•Build and maintain a year-round editorial and campaign calendar.
•Develop campaign themes that position UpGuard as a comprehensive platform solution.
•Partner with Research, PR, Content, and Social teams to package and distribute proprietary insights.
•Run UpGuard's customer story pipeline end-to-end.
•Develop promotional playbooks for in-person and virtual events.
•Act as the stream's liaison with shared services.
•Own brand and campaign performance reporting, defining KPIs and providing actionable updates.

Brand MarketingB2B SaaSCybersecurityRemoteFull-timeMarketingBrand StrategyAIThought LeadershipAustralia

Core Qualifications

Technical (Must-have)

Soft Skills

CommunicationCollaborationLeadershipAnalytical MindsetEditorial JudgmentCoordinationAdaptability

Key Responsibilities

•Define and steward UpGuard's positioning, narrative, tone, and visual identity across every touchpoint.

•Build and maintain a year-round editorial and campaign calendar.

•Develop campaign themes that position UpGuard as a comprehensive platform solution.

•Partner with Research, PR, Content, and Social teams to package and distribute proprietary insights.

•Run UpGuard's customer story pipeline end-to-end.

•Develop promotional playbooks for in-person and virtual events.

•Act as the stream's liaison with shared services.

•Own brand and campaign performance reporting, defining KPIs and providing actionable updates.