Brand Marketing Manager
UpGuard
Brand Marketing Manager
UpGuard is seeking a Brand Marketing Manager to lead brand strategy and execution for its AI-driven cyber risk platform. The role involves defining brand positioning, managing editorial calendars, and coordinating cross-functional teams to drive awareness and pipeline. Requires 5+ years of B2B SaaS or cybersecurity brand marketing experience, AI fluency, and strong project management skills.
Brand Marketing Manager
UpGuard is seeking a Brand Marketing Manager to lead brand strategy and execution for its AI-driven cyber risk platform. The role involves defining brand positioning, managing editorial calendars, and coordinating cross-functional teams to drive awareness and pipeline. Requires 5+ years of B2B SaaS or cybersecurity brand marketing experience, AI fluency, and strong project management skills.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Define and steward UpGuard's positioning, narrative, tone, and visual identity across every touchpoint.
- Build and maintain the editorial calendar for brand, thought leadership, case study, and event activity.
- Develop campaign themes that position UpGuard as a comprehensive platform solution.
- Lead brand and platform thought leadership by partnering with Research, PR, Content, and Social teams.
- Own the social proof program end-to-end, including customer story selection, production, and distribution.
- Drive brand event lifecycle promotion, including pre-event promotion and post-event content.
- Integrate shared services to ensure stream-produced assets are deployed effectively and tracked accurately.
- Own brand and campaign performance reporting, defining KPIs and providing actionable updates.