1 week ago

Brand Marketing Manager

UpGuard

Sydney

1 week ago

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UpGuard is seeking a Brand Marketing Manager to drive its brand within a dedicated cross-functional stream. The role involves defining brand positioning, managing editorial calendars, leading thought leadership, and coordinating with shared services to grow brand awareness and pipeline. Requires 5+ years of brand-building experience in B2B SaaS or cybersecurity, AI fluency, and strong project management skills.

AI-enabledRemoteFull-timeMid LevelBrand StrategyPositioning

Brand Marketing Manager

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AI-enabledRemoteFull-timeMid LevelBrand Strategy

Salary

Not specified

Work Location

Sydney, New South Wales, Australia, AU

Work Model

Fully remote working environment

Experience Required

5 years

Employment Type

Full-time

Experience Level

5+ years building and running brands in a high-growth B2B SaaS or Cybersecurity environment

Core Qualifications

Technical (Must-have)

Brand StrategyPositioningNarrative DevelopmentEditorial Calendar ManagementCampaign ManagementThought LeadershipSocial ProofEvent MarketingProject ManagementAI ToolsMarketing AutomationHubSpotSalesforceAnalyticsAttribution

Soft Skills

CollaborationCommunicationLeadershipProject ManagementAnalytical MindsetEditorial JudgmentCreativity

Preferred Qualifications

Technical (Nice-to-have)

CybersecurityTPRMAttack Surface ManagementPRMedia RelationsVideo ProductionDesign BriefingAdvanced HubSpotAdvanced Salesforce

Key Responsibilities

•Define and steward UpGuard's positioning, narrative, tone, and visual identity across every touchpoint.
•Build and maintain the editorial and campaign calendar.
•Develop campaign themes that position UpGuard as a comprehensive platform solution.
•Lead brand and platform thought leadership with Research, PR, Content, and Social teams.
•Own the social proof program end-to-end.
•Drive brand event lifecycle promotion for in-person and virtual events.
•Integrate Shared Services to ensure effective deployment and tracking of assets.
•Own brand and campaign performance reporting, defining KPIs and providing actionable updates.

Brand MarketingB2B SaaSCybersecurityRemoteFull-timeMarketingBrand StrategyAIThought LeadershipUpGuard

Core Qualifications

Technical (Must-have)

Soft Skills

CollaborationCommunicationLeadershipProject ManagementAnalytical MindsetEditorial JudgmentCreativity

Key Responsibilities

•Define and steward UpGuard's positioning, narrative, tone, and visual identity across every touchpoint.

•Build and maintain the editorial and campaign calendar.

•Develop campaign themes that position UpGuard as a comprehensive platform solution.

•Lead brand and platform thought leadership with Research, PR, Content, and Social teams.

•Own the social proof program end-to-end.

•Drive brand event lifecycle promotion for in-person and virtual events.

•Integrate Shared Services to ensure effective deployment and tracking of assets.

•Own brand and campaign performance reporting, defining KPIs and providing actionable updates.