Hobart
5 days ago
Brand Marketing Manager
UpGuard
Hobart
5 days ago
Brand Marketing Manager
UpGuard is seeking a Brand Marketing Manager to lead brand strategy and execution within a cross-functional team. The role involves building the brand, managing editorial calendars, and driving thought leadership and social proof programs. Requires 5+ years of B2B SaaS or cybersecurity brand-building experience and AI fluency.
AI-enabledOn-siteFull-timeMid LevelBrand StrategyPositioning
Brand Marketing Manager
UpGuard is seeking a Brand Marketing Manager to lead brand strategy and execution within a cross-functional team. The role involves building the brand, managing editorial calendars, and driving thought leadership and social proof programs. Requires 5+ years of B2B SaaS or cybersecurity brand-building experience and AI fluency.
AI-enabledOn-siteFull-timeMid LevelBrand Strategy
Salary
Not specified
Core Qualifications
Technical (Must-have)
Brand StrategyPositioningNarrative DevelopmentEditorial Calendar ManagementCampaign ManagementThought LeadershipSocial ProofEvent PromotionMarketing AutomationHubSpotSalesforceAttribution ToolsAI ToolsProject ManagementAnalytics
Soft Skills
CollaborationCommunicationLeadershipEditorial JudgmentAnalytical MindsetProject ManagementCreativity
Preferred Qualifications
Technical (Nice-to-have)
Cybersecurity Industry KnowledgePRMedia RelationsMultimedia Content ProductionVideo BriefingDesign BriefingAdvanced HubSpotAdvanced Salesforce
Key Responsibilities
- Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint.
- Build and maintain the editorial calendar for brand, thought leadership, case study, and event activity.
- Develop campaign themes that position UpGuard as a comprehensive platform solution.
- Partner with Research, PR, Content, and Social teams to package and distribute proprietary insights.
- Run UpGuard’s customer story pipeline end-to-end, directing writers and creative to a consistent standard.
- Develop promotional playbooks for in-person and virtual events, focusing on pre-event promotion and post-event content.
- Act as the stream’s liaison with shared services to ensure assets are deployed effectively and tracked accurately.
- Own brand and campaign performance reporting, defining KPIs and providing actionable updates.
Brand MarketingB2B SaaSCybersecurityMarketingFull-timeOn-siteHobartAustraliaAICampaign Management