3 weeks ago

Sr Product Marketing Manager II — AI GTM Strategy, APJ

Smartsheet

Sydney

3 weeks ago

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Smartsheet seeks a Sr Product Marketing Manager to lead AI GTM strategy in APJ. The role involves regional AI narrative activation, sales enablement, and competitive intelligence for enterprise buyers. Requires 8+ years B2B SaaS product marketing experience and deep APJ market knowledge.

AI-enabledRemoteFull-timeSeniorProduct MarketingGTM Strategy

Sr Product Marketing Manager II — AI GTM Strategy, APJ

Apply

AI-enabledRemoteFull-timeSeniorProduct Marketing

Salary

Not specified

Work Location

Sydney, New South Wales, Australia, AU

Work Model

Remote

Experience Required

8 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

Product MarketingGTM StrategySales EnablementCompetitive IntelligenceAIAutomationModel Context Protocol (MCP)Enterprise SoftwareB2B SaaSMessagingContent DevelopmentCustomer SuccessDemand GenerationGongHighspot

Soft Skills

ProactiveSelf-directedComfort working with sales teamsStrong writing skillsAbility to juggle multiple relationships

Key Responsibilities

•Execute regional activation of Smartsheet's global AI narrative across APJ field teams.
•Develop APJ-specific AI positioning guides addressing regional buyer priorities.
•Maintain understanding of AI messaging resonance across APJ markets.
•Serve as primary AI enablement resource for APJ field teams.
•Partner with Sales Enablement to deliver AI-specific training and deal support.
•Build and maintain APJ AI content suite in Smartsheet's Enablement platform.
•Track enablement adoption through Gong, Highspot, and field feedback.
•Support regional GTM activation for Smartsheet's MCP platform.
•Develop APJ-specific MCP use-case content.
•Partner with APJ partner teams to align AI and MCP messaging.
•Develop and deliver regional AI activation programs for customers.
•Partner with APJ Customer Success to build AI customer engagement frameworks.
•Source and develop APJ customer proof points and case studies.
•Maintain competitive intelligence on AI positioning from competitors in APJ.
•Develop APJ-specific competitive battle cards and objection-handling guides.
•Provide regular competitive briefings to APJ field leadership.
•Support Smartsheet's AI thought leadership at APJ events and analyst briefings.
•Develop regionally relevant AI content (blog posts, webinars, presentations).
•Partner with APJ demand generation to integrate AI messaging into campaigns.

Product MarketingAIGTM StrategyAPJEnterprise SaaSSales EnablementCompetitive IntelligenceRemoteSeniorSmartsheet

Core Qualifications

Technical (Must-have)

Soft Skills

ProactiveSelf-directedComfort working with sales teamsStrong writing skillsAbility to juggle multiple relationships

Key Responsibilities

•Execute regional activation of Smartsheet's global AI narrative across APJ field teams.

•Develop APJ-specific AI positioning guides addressing regional buyer priorities.

•Maintain understanding of AI messaging resonance across APJ markets.

•Serve as primary AI enablement resource for APJ field teams.

•Partner with Sales Enablement to deliver AI-specific training and deal support.

•Build and maintain APJ AI content suite in Smartsheet's Enablement platform.

•Track enablement adoption through Gong, Highspot, and field feedback.

•Support regional GTM activation for Smartsheet's MCP platform.

•Develop APJ-specific MCP use-case content.

•Partner with APJ partner teams to align AI and MCP messaging.

•Develop and deliver regional AI activation programs for customers.

•Partner with APJ Customer Success to build AI customer engagement frameworks.

•Source and develop APJ customer proof points and case studies.

•Maintain competitive intelligence on AI positioning from competitors in APJ.

•Develop APJ-specific competitive battle cards and objection-handling guides.

•Provide regular competitive briefings to APJ field leadership.

•Support Smartsheet's AI thought leadership at APJ events and analyst briefings.

•Develop regionally relevant AI content (blog posts, webinars, presentations).

•Partner with APJ demand generation to integrate AI messaging into campaigns.