2 weeks ago

Digital Marketing Manager

Nearmap

Melbourne

2 weeks ago

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Nearmap is seeking a commercially minded Digital Marketing Manager to lead campaign delivery across North America and ANZ. The role involves orchestrating campaigns across LinkedIn, Google Ads, programmatic display, email, events, webinars, and ABM, with a focus on pipeline generation. Requires 5-7 years of B2B SaaS digital marketing experience and technical fluency in ad platforms and marketing automation tools.

AI-enabledHybridFull-timeMid LevelLinkedIn Campaign ManagerGoogle Ads

Digital Marketing Manager

Apply

AI-enabledHybridFull-timeMid LevelLinkedIn Campaign Manager

Salary

Not specified

Work Location

Melbourne, Victoria, Australia, AU

Work Model

Remote with anchor days in Sydney; regular collaboration with North America teams

Experience Required

7 years

Employment Type

Full-time

Experience Level

5 to 7 years

Core Qualifications

Technical (Must-have)

LinkedIn Campaign ManagerGoogle AdsProgrammatic displayEmail marketingABM6SenseMarketoSalesforceUTM governanceAttributionCampaign tracking architectureAI workflowsAnalyticsPerformance optimisation

Soft Skills

Commercially mindedAnalytical mindsetAgency managementStakeholder managementCommunicationCollaborationAccountabilityContinuous optimisation

Preferred Qualifications

Technical (Nice-to-have)

MiniMBA in Marketing

Key Responsibilities

•Translate digital strategy briefs into live campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars, and ABM
•Own end-to-end orchestration from agency briefing through campaign setup and creative trafficking, partnering with the Marketing Automation team to keep UTM governance and Salesforce campaign mapping in place
•Oversee every campaign element before it goes live, holding the line on build quality and tracking accuracy
•Interrogate funnel, conversion, and attribution data to find what's driving results and what's dragging them down, then act on it
•Contribute to funnel performance reporting with clear commentary on what's working, what isn't, and what needs to evolve
•Apply a deep analytical mindset and continuous optimisation to improve ROI, funnel visibility, and campaign efficiency
•Manage day-to-day agency relationships for paid media execution, holding partners accountable to agreed deliverables, timelines, and performance benchmarks
•Act as the operational bridge between agency output and internal stakeholder expectations

Digital MarketingB2B SaaSCampaign ManagementABMPaid MediaMarketing AutomationPipeline GenerationMelbourneRemoteFull-time

Core Qualifications

Technical (Must-have)

LinkedIn Campaign ManagerGoogle AdsProgrammatic displayEmail marketingABM6SenseMarketoSalesforceUTM governanceAttributionCampaign tracking architectureAI workflowsAnalyticsPerformance optimisation

Soft Skills

Commercially mindedAnalytical mindsetAgency managementStakeholder managementCommunicationCollaborationAccountabilityContinuous optimisation

Key Responsibilities

•Translate digital strategy briefs into live campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars, and ABM

•Own end-to-end orchestration from agency briefing through campaign setup and creative trafficking, partnering with the Marketing Automation team to keep UTM governance and Salesforce campaign mapping in place

•Oversee every campaign element before it goes live, holding the line on build quality and tracking accuracy

•Interrogate funnel, conversion, and attribution data to find what's driving results and what's dragging them down, then act on it

•Contribute to funnel performance reporting with clear commentary on what's working, what isn't, and what needs to evolve

•Apply a deep analytical mindset and continuous optimisation to improve ROI, funnel visibility, and campaign efficiency

•Manage day-to-day agency relationships for paid media execution, holding partners accountable to agreed deliverables, timelines, and performance benchmarks

•Act as the operational bridge between agency output and internal stakeholder expectations