2 days ago

Marketing Director

Jobgether

Australia

2 days ago

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Marketing Director

Marketing Director sought for a partner company in Australia, leading a full-remit marketing function at the intersection of crypto, Web3, gaming, and digital entertainment. Requires 6+ years of marketing experience with senior leadership responsibility, strong crypto/Web3 fluency, and proven expertise in growth, acquisition, partnerships, and marketing technology.

AI-enabledHybridFull-timeSeniorMarketing StrategyBrand Strategy

Marketing Director

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AI-enabledHybridFull-timeSeniorMarketing Strategy

Salary

Not specified

Work Location

Australia, AU

Work Model

Hybrid

Experience Required

6 years

Employment Type

Full-time

Experience Level

Senior-level leadership; 6+ years of marketing experience

Core Qualifications

Technical (Must-have)

Marketing StrategyBrand StrategyGrowth MarketingPerformance MarketingPaid AcquisitionAffiliate MarketingSEOContent StrategyPartnershipsSponsorshipsCreator MarketingKOL NetworksCommunity ManagementMarketing TechnologyMarketing AnalyticsAttributionMarketing AutomationAI ToolsBudget ManagementROI AnalysisDiscordTelegramCryptoWeb3

Soft Skills

LeadershipCommunicationStakeholder ManagementExecutive PresentationStrategic JudgmentOperational JudgmentCommercial AcumenExperimentationContinuous ImprovementCuriosityInnovation Mindset

Preferred Qualifications

Technical (Nice-to-have)

iGamingGamingFintechDigital EntertainmentCasinoSportsbookPrediction MarketsRevenue-Share Affiliate Programs

Key Responsibilities

•Define the overall marketing and brand strategy, translating executive direction into priorities, plans, budgets, and measurable outcomes
•Lead ambassador programs, sponsorships, creator and influencer relationships, streamer/KOL networks, and community strategies across platforms such as Discord and Telegram
•Build an integrated distribution engine across owned media, creators, affiliates, communities, social, SEO, content, paid acquisition, and other performance channels
•Lead content and SEO strategy to strengthen organic visibility across search, social platforms, and emerging AI/LLM discovery environments
•Oversee paid acquisition across social, biddable, programmatic, and other performance channels while developing a sustainable affiliate ecosystem
•Own the marketing technology, attribution, analytics, automation, and reporting ecosystem, using data to evaluate acquisition performance and marketing ROI
•Own the marketing budget, monitor investment and acquisition economics, and provide clear and regular reporting on performance, opportunities, risks, and priorities to executive leadership
•Provide senior direction across acquisition, partnerships, creators, community, content, affiliates, and marketing technology while supporting functional leaders
•Establish scalable processes, planning rhythms, delivery cadences, and performance standards while ensuring compliance with advertising and responsible-gambling requirements
•Collaborate with AML & Fraud teams to identify and address fraud, bonus abuse, and other risks associated with acquisition channels and promotional activity
•Partner closely with Product, Casino, Sportsbook, Predict, AML & Fraud, Legal, Finance, and executive stakeholders to translate broader business objectives into focused marketing initiatives

Marketing DirectorCryptoWeb3iGamingGamingGrowth MarketingPerformance MarketingRemoteSenior LeadershipDigital Entertainment

Core Qualifications

Technical (Must-have)

Soft Skills

LeadershipCommunicationStakeholder ManagementExecutive PresentationStrategic JudgmentOperational JudgmentCommercial AcumenExperimentationContinuous ImprovementCuriosityInnovation Mindset

Key Responsibilities

•Define the overall marketing and brand strategy, translating executive direction into priorities, plans, budgets, and measurable outcomes

•Lead ambassador programs, sponsorships, creator and influencer relationships, streamer/KOL networks, and community strategies across platforms such as Discord and Telegram

•Build an integrated distribution engine across owned media, creators, affiliates, communities, social, SEO, content, paid acquisition, and other performance channels

•Lead content and SEO strategy to strengthen organic visibility across search, social platforms, and emerging AI/LLM discovery environments

•Oversee paid acquisition across social, biddable, programmatic, and other performance channels while developing a sustainable affiliate ecosystem

•Own the marketing technology, attribution, analytics, automation, and reporting ecosystem, using data to evaluate acquisition performance and marketing ROI

•Own the marketing budget, monitor investment and acquisition economics, and provide clear and regular reporting on performance, opportunities, risks, and priorities to executive leadership

•Provide senior direction across acquisition, partnerships, creators, community, content, affiliates, and marketing technology while supporting functional leaders

•Establish scalable processes, planning rhythms, delivery cadences, and performance standards while ensuring compliance with advertising and responsible-gambling requirements

•Collaborate with AML & Fraud teams to identify and address fraud, bonus abuse, and other risks associated with acquisition channels and promotional activity

•Partner closely with Product, Casino, Sportsbook, Predict, AML & Fraud, Legal, Finance, and executive stakeholders to translate broader business objectives into focused marketing initiatives