1 day ago

Senior Loyalty & Customer Engagement Manager

Guzman y Gomez Mexican Kitchen

Surry Hills

1 day ago

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Guzman y Gomez is seeking a Senior Loyalty & Customer Engagement Manager to own the loyalty program strategy, lifecycle marketing, and commercial performance. The role requires 8+ years of experience in loyalty, CRM, or retention marketing, with hands-on expertise in platforms like Braze. This is a remote, full-time position based in Surry Hills, Australia.

AI-enabledRemoteFull-timeSeniorLoyalty Program ManagementCRM

Senior Loyalty & Customer Engagement Manager

Apply

AI-enabledRemoteFull-timeSeniorLoyalty Program Management

Salary

Not specified

Work Location

Surry Hills, New South Wales, Australia, AU

Work Model

Remote

Experience Required

8 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

Loyalty program managementCRMLifecycle marketingBrazeSegmentationPersonalizationA/B testingMultivariate testingEmail marketingPush notificationsSMS marketingIn-app messagingAI toolsAnalyticsP&L management

Soft Skills

LeadershipCoachingCommunicationStrategic thinkingCommercial acumen

Key Responsibilities

•Own GYG's loyalty program strategy, proposition, and roadmap
•Drive innovation and expansion of the loyalty program
•Design and optimise program mechanics, including earn rates, rewards, and structure
•Own the loyalty program P&L, managing member economics, reward liability, and commercial return
•Own GYG's lifecycle marketing strategy across the full member journey
•Set the segmentation and personalisation strategy
•Apply AI tools to sharpen segmentation, personalisation and content, optimise campaigns, and scale lifecycle marketing efficiently
•Lead a structured test-and-learn program across A/B and multivariate testing
•Lead, coach, and develop the CRM & Lifecycle Marketing Specialist
•Own the customer communications strategy and owned-channel calendar across email, push, SMS, and in-app messaging

LoyaltyCRMCustomer EngagementMarketingRestaurantsRemoteFull-timeSeniorAustralia

Core Qualifications

Technical (Must-have)

Soft Skills

LeadershipCoachingCommunicationStrategic thinkingCommercial acumen

Key Responsibilities

•Own GYG's loyalty program strategy, proposition, and roadmap

•Drive innovation and expansion of the loyalty program

•Design and optimise program mechanics, including earn rates, rewards, and structure

•Own the loyalty program P&L, managing member economics, reward liability, and commercial return

•Own GYG's lifecycle marketing strategy across the full member journey

•Set the segmentation and personalisation strategy

•Apply AI tools to sharpen segmentation, personalisation and content, optimise campaigns, and scale lifecycle marketing efficiently

•Lead a structured test-and-learn program across A/B and multivariate testing

•Lead, coach, and develop the CRM & Lifecycle Marketing Specialist

•Own the customer communications strategy and owned-channel calendar across email, push, SMS, and in-app messaging