1 day ago

Martech & Innovation Specialist

Guzman y Gomez Mexican Kitchen

Surry Hills

1 day ago

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Guzman y Gomez is seeking a Martech & Innovation Specialist to own platform operations, attribution infrastructure, and marketing technology pilots. The role requires 4+ years of experience in martech or marketing operations, hands-on experience with CDP, tag management, and marketing automation, and a focus on data governance and AI innovation. This is a remote, full-time position based in Surry Hills, Australia.

AI-enabledRemoteFull-timeMid LevelCDPTag Management

Martech & Innovation Specialist

Apply

AI-enabledRemoteFull-timeMid LevelCDP

Salary

Not specified

Work Location

Surry Hills, New South Wales, Australia, AU

Work Model

Remote

Experience Required

4 years

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

CDPTag ManagementMarketing AutomationIdentity ResolutionMarketing AttributionData ArchitectureSegmentationPersonalisationAI ToolsData GovernancePrivacy ComplianceConsent ManagementVendor EvaluationProof-of-ConceptProblem Solving

Soft Skills

CommunicationProblem SolvingCollaborationUpskilling

Key Responsibilities

•Own the day-to-day operation of key elements of GYG's martech stack, including the CDP, tag management, marketing automation integrations, and identity resolution
•Configure platforms, manage data flows, and coordinate vendors to keep the stack reliable and performant
•Build and maintain the data architecture and pipes that power marketing data
•Build audiences for downstream targeting, support lifecycle marketing and personalisation initiatives, and ensure measurable outcomes
•Own data governance for marketing data, ensuring quality, consistency, and clear documentation
•Manage privacy and consent compliance across platforms
•Own and execute the AI and innovation roadmap within marketing, running proofs-of-concept and pilots from idea through to evaluation
•Drive internal AI enablement, upskilling the marketing team to use AI tools confidently and responsibly
•Evaluate emerging vendors and technologies, building evidence-based cases for adoption, scale, or exit

MartechMarketing OperationsInnovationAICDPData ArchitectureRemoteFull-timeRestaurantsProduct Management

Core Qualifications

Technical (Must-have)

Soft Skills

CommunicationProblem SolvingCollaborationUpskilling

Key Responsibilities

•Own the day-to-day operation of key elements of GYG's martech stack, including the CDP, tag management, marketing automation integrations, and identity resolution

•Configure platforms, manage data flows, and coordinate vendors to keep the stack reliable and performant

•Build and maintain the data architecture and pipes that power marketing data

•Build audiences for downstream targeting, support lifecycle marketing and personalisation initiatives, and ensure measurable outcomes

•Own data governance for marketing data, ensuring quality, consistency, and clear documentation

•Manage privacy and consent compliance across platforms

•Own and execute the AI and innovation roadmap within marketing, running proofs-of-concept and pilots from idea through to evaluation

•Drive internal AI enablement, upskilling the marketing team to use AI tools confidently and responsibly

•Evaluate emerging vendors and technologies, building evidence-based cases for adoption, scale, or exit