2 weeks ago

Digital Performance Lead - Broadbeach, QLD

Flight Centre Travel Group

Queensland

2 weeks ago

Apply

Ignite Travel Group is seeking a Digital Performance Lead to manage digital strategy, campaign execution, and performance across its suite of travel brands. The role requires at least 5 years of experience managing Facebook and Google campaigns, strong analytical skills, and confidence with Google Ads, Meta Ads, EDMs, and GA4. This is a full-time, on-site position based in Broadbeach, Queensland, Australia.

AI-enabledOn-siteFull-timeMid LevelGoogle AdsMeta Ads

Digital Performance Lead - Broadbeach, QLD

Apply

AI-enabledOn-siteFull-timeMid LevelGoogle Ads

Salary

Not specified

Work Location

Queensland, Australia, AU

Work Model

On-site

Experience Required

5 years

Employment Type

Full-time

Experience Level

Minimum 5 years managing both Facebook and Google campaigns

Core Qualifications

Technical (Must-have)

Google AdsMeta AdsEDMsGA4Google TrendsAnalyticsOptimisationAI toolsAutomationGenerative AIAutomated biddingData reporting

Soft Skills

Strategic thinkingCommercial acumenWritten communicationVerbal communicationCollaborationDevelopment of team members

Key Responsibilities

•Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROI
•Reporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brands
•End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient manner
•Continuous optimisation of campaign activity and spend to ensure the best result possible for our partners
•Use of GA4/Google trends etc to provide insight into daily and weekly digital performance
•Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to end
•Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently
•Active optimisation of budget across campaigns/channels to drive better ROI for the business
•Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels
•Collboration, and development of digital marketing coordinators to run test and foster a test and learn mindset
•Embed AI tools and automation into day-to-day workflows to work more efficiently, scale campaign management, and surface insights faster for our partners
•Leverage platform AI features and automated bidding to continuously optimise performance, freeing up time to focus on higher-value strategy and analysis
•Build and maintain automation to reduce manual, repetitive work such as reporting and data consolidation, ensuring accuracy and consistency
•Apply generative AI responsibly across ideation, copy, and testing, maintaining human oversight and brand safety at all times

Digital Performance LeadTravel ArrangementsFull-timeOn-siteGoogle AdsMeta AdsGA4EDMsAIAutomation

Key Responsibilities

•Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROI

•Reporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brands

•End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient manner

•Continuous optimisation of campaign activity and spend to ensure the best result possible for our partners

•Use of GA4/Google trends etc to provide insight into daily and weekly digital performance

•Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to end

•Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently

•Active optimisation of budget across campaigns/channels to drive better ROI for the business

•Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels

•Collboration, and development of digital marketing coordinators to run test and foster a test and learn mindset

•Embed AI tools and automation into day-to-day workflows to work more efficiently, scale campaign management, and surface insights faster for our partners

•Leverage platform AI features and automated bidding to continuously optimise performance, freeing up time to focus on higher-value strategy and analysis

•Build and maintain automation to reduce manual, repetitive work such as reporting and data consolidation, ensuring accuracy and consistency

•Apply generative AI responsibly across ideation, copy, and testing, maintaining human oversight and brand safety at all times