Senior Performance Marketing Manager
Eucalyptus
Senior Performance Marketing Manager
Eucalyptus, now part of Hims & Hers, is hiring a Senior Performance Marketing Manager to own paid media strategy and execution across Meta, Google, YouTube, TikTok, and emerging platforms. This remote, full-time role requires 6+ years of hands-on performance marketing experience, strong analytical skills, and a track record of driving efficient customer acquisition.
Senior Performance Marketing Manager
Eucalyptus, now part of Hims & Hers, is hiring a Senior Performance Marketing Manager to own paid media strategy and execution across Meta, Google, YouTube, TikTok, and emerging platforms. This remote, full-time role requires 6+ years of hands-on performance marketing experience, strong analytical skills, and a track record of driving efficient customer acquisition.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Own the paid growth engine end-to-end: define and execute channel strategy across Meta, Google, YouTube, TikTok, and emerging platforms, making campaign and budget allocation decisions by triangulating first-party blended and attributed data sources.
- Drive creative-performance loops: partner closely with creative teams to ideate, brief, test, and iterate on high-performing ad concepts - build a creative review process by using structured creative analysis to identify key performance variables and sharpen subsequent briefs.
- Lead a rigorous test-and-learn roadmap: build and run structured experiments across audiences, creative, bidding strategies, and landing experiences to continuously improve efficiency and scale.
- Own performance analytics and reporting: translate campaign data into clear, actionable recommendations; diagnose performance issues and opportunities using first- and third-party data to drive ongoing optimisation.
- Champion measurement excellence: apply best practices across attribution, incrementality testing, and full-funnel performance tracking to ensure decisions are grounded in reliable signal.
- Influence cross-functional growth strategy: collaborate with product, analytics, and senior leadership to shape priorities and stay ahead of platform changes, industry trends, and emerging opportunities.
- Complete ownership of Paid Accounts: you’ll be responsible for everything that comes with these platforms. Be it building accounts from scratch, assisting or overseeing pixel implementation, ensuring best-in-class campaign structure and then launching, maintaining and optimizing ads.