Senior Analyst, PPC (Bangkok Based, Relocation Provided)
Agoda
Senior Analyst, PPC (Bangkok Based, Relocation Provided)
Agoda is seeking a Senior Analyst, PPC to join its Performance Marketing Team, based in Bangkok with relocation provided. The role involves experimentation, modeling, and reporting to optimize marketing campaigns across channels like Google, Bing, and TripAdvisor. Requires 4+ years of data analysis experience and proficiency in SQL, Python, and visualization tools.
Senior Analyst, PPC (Bangkok Based, Relocation Provided)
Agoda is seeking a Senior Analyst, PPC to join its Performance Marketing Team, based in Bangkok with relocation provided. The role involves experimentation, modeling, and reporting to optimize marketing campaigns across channels like Google, Bing, and TripAdvisor. Requires 4+ years of data analysis experience and proficiency in SQL, Python, and visualization tools.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines
- Adapt to new product features and roll out changes from successful tests
- Analyze vast amounts of data generated by experiments
- Develop predictive models using data science techniques
- Liaise with product teams on an implementation roadmap
- Build dashboards to track performance
- Derive insights and understand growth levers
- Communicate recommendations via presentations to stakeholders