Analyst/Senior Analyst, B2B Digital Marketing
Agoda
Analyst/Senior Analyst, B2B Digital Marketing
Agoda is seeking an Analyst/Senior Analyst for its B2B Digital Marketing team, based in Bangkok with relocation provided. The role involves running experiments, building predictive models, and creating dashboards to optimize marketing campaigns across B2B2C channels. Candidates need 2+ years of data analysis experience, strong SQL/Python skills, and a quantitative degree.
Analyst/Senior Analyst, B2B Digital Marketing
Agoda is seeking an Analyst/Senior Analyst for its B2B Digital Marketing team, based in Bangkok with relocation provided. The role involves running experiments, building predictive models, and creating dashboards to optimize marketing campaigns across B2B2C channels. Candidates need 2+ years of data analysis experience, strong SQL/Python skills, and a quantitative degree.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines
- Adapt to new product features and roll out changes from successful tests
- Analyze vast amounts of data generated by experiments
- Develop predictive models using data science techniques
- Liaise with product teams on implementation roadmap
- Build dashboards to track performance
- Derive insights and understand growth levers
- Communicate recommendations via presentations to stakeholders