2 weeks ago

Marketing Manager

Abby Health - Quality Care, Online-First

Sydney

2 weeks ago

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Marketing Manager

Abby Health, Australia's busiest online clinic, is seeking a Marketing Manager in Sydney to own retention and expansion marketing for existing patients. The role requires experience in data analysis, campaign execution across EDM, Google Ads, Meta and in-app channels, and strong copywriting skills. Compensation is $110-130k with hybrid working (min. 3 days/week in office).

AI-enabledHybridFull-timeEntry LevelData AnalysisCampaign Execution

Marketing Manager

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AI-enabledHybridFull-timeEntry LevelData Analysis

Salary

Not specified

Work Location

Sydney, New South Wales, Australia, AU

Work Model

Hybrid working in Sydney (min. 3 days/week in our office)

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

Data AnalysisCampaign ExecutionCopywritingMessagingEDMGoogle AdsMetaIn-app channelsTesting frameworksBudget managementMetabaseKlaviyoAI toolsCreative agency management

Soft Skills

AutonomyNavigate ambiguityLift people around youLeadership

Preferred Qualifications

Technical (Nice-to-have)

Healthcare experienceRegulated industry experienceHigh-growth consumer/tech environment experience

Key Responsibilities

•Find the insight: analyse patient and clinical data (via Metabase) to spot care trends, gaps and cohort opportunities
•Own the campaign: take an insight from concept to results - messaging, creative direction, calls to action
•Run the channels: EDM (Klaviyo), in-app, Meta and a Google Ads account of ~$4m/year, with an eye on spend efficiency
•Measure and iterate: build fast testing loops, report clearly, and let the data drive the next move
•Lead the work: partner with engineering, PR and external agencies and represent marketing in cross-business decisions
•Grow the mission: contribute to our thought leadership and help market for the clinicians who make Abby possible

Marketing ManagerHealthcareDigital HealthRetention MarketingCampaign ManagementData AnalysisGoogle AdsMeta AdsEDMSydney

Key Responsibilities

•Find the insight: analyse patient and clinical data (via Metabase) to spot care trends, gaps and cohort opportunities

•Own the campaign: take an insight from concept to results - messaging, creative direction, calls to action

•Run the channels: EDM (Klaviyo), in-app, Meta and a Google Ads account of ~$4m/year, with an eye on spend efficiency

•Measure and iterate: build fast testing loops, report clearly, and let the data drive the next move

•Lead the work: partner with engineering, PR and external agencies and represent marketing in cross-business decisions

•Grow the mission: contribute to our thought leadership and help market for the clinicians who make Abby possible