Marketing Engagement Lead - Mental Health & Wellbeing
APM
West Perth
1 week ago
West Perth
1 week ago
Marketing Engagement Lead - Mental Health & Wellbeing
Marketing Engagement Lead required for APM Mental Health and Wellbeing portfolio. The role involves strategic marketing, customer acquisition, digital presence, and collaboration with sales. Requires 5-10+ years B2B/B2C marketing experience and expertise in CRM, web platforms, and marketing automation. Remote option based in Perth or Sydney.
Remote
Full-time
Senior
CRM
Adobe Suite
Salary
Not specified
Core Qualifications
Technical (Must-have)
CRMAdobe SuiteCanvaweb platformsmarketing automation
Soft Skills
communicationcommercial acumenanalyticalcustomer focuspeople leadership
Tools (Must-have)
Adobe SuiteCanvaCRM
Key Responsibilities
- Design and execute strategic growth and marketing strategies for Mental Health and Wellbeing portfolio
- Design and deliver customer acquisition, conversion, nurture and retention strategies
- Develop and execute account-based marketing strategies for key clients
- Collaborate with sales team on strategic opportunities, pitch materials, case studies, RFP responses
- Manage and optimise web and digital presence
- Design and develop BAU communication and marketing materials, content and presentations
- Deliver reporting and analytics to inform ROI of marketing activities
MarketingMental HealthWellbeingB2BB2CCRMDigital MarketingAccount-Based MarketingAustralia