Brand Marketing Specialist- Sportstyle

Amer Sports

Moorabbin

1 week ago

Moorabbin

1 week ago

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Brand Marketing Specialist- Sportstyle

Salomon seeks a Brand Marketing Specialist for Sportstyle in Australia and New Zealand. The role involves executing culturally relevant campaigns, managing ambassadors and KOLs, and building sportstyle communities. Requires experience in content development, omnichannel campaigns, and social media platforms.

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Hybrid

Full-time

Entry Level

Facebook

Instagram

Salary

Not specified

Work Location

Moorabbin, Victoria, Australia, AU

Work Model

Hybrid

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Soft Skills

passion for culture and fashionstakeholder managementanalytical capabilitiesdata mining

Tools (Must-have)

FacebookInstagramTwitter

Key Responsibilities

•Execute sportstyle brand campaigns and activations that connect Salomon with culture, creativity and lifestyle communities
•Deliver brand-first moments designed to cut through and drive relevance
•Build and activate sportstyle communities through events, collaborations and brand moments
•Identify cultural opportunities that position Salomon authentically within the space
•Develop and manage the Sportstyle Ambassador and KOL program
•Identify creators, tastemakers and cultural leaders who align with the brand and drive influence
•Manage relationships, gifting, content collaborations and activations
•Ensure all Sportstyle executions feel premium, aspirational and culturally relevant
•Uphold brand guidelines while enabling creative expression aligned to sportstyle audiences
•Manage sportstyle marketing investment and track performance across initiatives
•Share insights and learnings to continuously refine strategy

Brand MarketingSportstyleAmbassador ProgramKOLSocial MediaCultural CampaignsFashionLifestyleSalomonAustralia

Key Responsibilities

•Execute sportstyle brand campaigns and activations that connect Salomon with culture, creativity and lifestyle communities

•Deliver brand-first moments designed to cut through and drive relevance

•Build and activate sportstyle communities through events, collaborations and brand moments

•Identify cultural opportunities that position Salomon authentically within the space

•Develop and manage the Sportstyle Ambassador and KOL program

•Identify creators, tastemakers and cultural leaders who align with the brand and drive influence

•Manage relationships, gifting, content collaborations and activations

•Ensure all Sportstyle executions feel premium, aspirational and culturally relevant

•Uphold brand guidelines while enabling creative expression aligned to sportstyle audiences

•Manage sportstyle marketing investment and track performance across initiatives

•Share insights and learnings to continuously refine strategy