Manager, Integrated Marketing, ANZ

Airwallex

Sydney

1 week ago

Sydney

1 week ago

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Manager, Integrated Marketing, ANZ

Airwallex seeks a Manager, Integrated Marketing for the ANZ region to lead end-to-end strategic campaigns across paid, owned, and earned channels. The role requires 7+ years in growth marketing or integrated marketing within B2B, fintech, or tech sectors, and is based in Sydney with hybrid remote status.

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Hybrid

Full-time

Senior

Salary

Not specified

Work Location

Sydney, New South Wales, Australia, AU

Work Model

Hybrid

Experience Required

7 years

Employment Type

Full-time

Experience Level

7+ years in growth marketing, integrated marketing, campaign management, or similar function

Core Qualifications

Soft Skills

data-drivenresults-orientedanalyticalcreativeproject managementorganizational skillsattention to detailcommunicationinfluencecollaborationownershipproblem-solving

Preferred Qualifications

Tools (Nice-to-have)

LookerGA4

Key Responsibilities

•Lead end-to-end planning, development, and execution of strategic commercial marketing campaigns in ANZ across paid, owned, and earned media channels
•Collaborate with global growth marketing team to ensure growth marketing roadmap reflects strategic projects and priorities
•Support annual and quarterly planning, OKRs, and represent Marketing in cross-functional forums
•Define campaign objectives, set KPIs, forecast results, and implement measurement frameworks to analyze performance
•Collaborate with wider Commercial team to understand performance and adjust strategy
•Collaborate with Growth, Product Marketing, Brand and PR for campaign integration and alignment
•Prepare and present post-campaign analysis and reporting with recommendations
•Oversee campaign budgets and ensure effective resource allocation
•Support localization of global marketing strategies for ANZ

Integrated MarketingMarketing ManagerANZSydneyFinancial ServicesB2BFintechGrowth MarketingHybridFull-time

Key Responsibilities

•Lead end-to-end planning, development, and execution of strategic commercial marketing campaigns in ANZ across paid, owned, and earned media channels

•Collaborate with global growth marketing team to ensure growth marketing roadmap reflects strategic projects and priorities

•Support annual and quarterly planning, OKRs, and represent Marketing in cross-functional forums

•Define campaign objectives, set KPIs, forecast results, and implement measurement frameworks to analyze performance

•Collaborate with wider Commercial team to understand performance and adjust strategy

•Collaborate with Growth, Product Marketing, Brand and PR for campaign integration and alignment

•Prepare and present post-campaign analysis and reporting with recommendations

•Oversee campaign budgets and ensure effective resource allocation

•Support localization of global marketing strategies for ANZ