Manager, B2B Marketing (Relocation provided, Bangkok-based)

Agoda

Sydney

3 weeks ago

Sydney

3 weeks ago

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Manager, B2B Marketing (Relocation provided, Bangkok-based)

Agoda is seeking a Manager, B2B Marketing to lead event marketing strategy and execution in Bangkok. The role requires strategic planning, cross-functional leadership, and a background in consulting or PMO. Relocation assistance is provided for candidates worldwide.

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On-site

Full-time

Entry Level

Salary

Not specified

Work Location

Sydney, New South Wales, Australia, AU

Work Model

On-site

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Soft Skills

structured problem-solvinganalytical thinkingcommercial acumenstakeholder masteryinfluence skillsexecution excellenceproject managementattention to detailbusiness orientationdata-informed decision making

Key Responsibilities

•Event Strategy & Business Integration
•Translate commercial priorities into event strategies with clear business cases
•Develop annual roadmaps aligned to growth objectives
•Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
•Create scalable playbooks and operating models
•Cross-Functional Leadership
•Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership
•Align diverse stakeholders with competing priorities
•Drive structured working sessions and executive updates
•Influence without direct authority in a matrix organization
•Program & Project Governance
•Lead large, multi-workstream initiatives end-to-end
•Build detailed project plans with risk mitigation and milestone tracking
•Establish governance cadence and reporting mechanisms
•Ensure disciplined execution across markets and teams
•Performance Measurement & Optimization
•Build measurement frameworks and post-event impact analysis
•Identify key performance levers and iterate based on data
•Develop dashboards to track ROI and business outcomes
•Introduce test-and-learn approaches to improve effectiveness

B2B MarketingEvent MarketingStrategyManagement ConsultingPMOProject ManagementCross-functional LeadershipMarketing and SalesTechnologyRelocation

Key Responsibilities

•Event Strategy & Business Integration

•Translate commercial priorities into event strategies with clear business cases

•Develop annual roadmaps aligned to growth objectives

•Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)

•Create scalable playbooks and operating models

•Cross-Functional Leadership

•Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership

•Align diverse stakeholders with competing priorities

•Drive structured working sessions and executive updates

•Influence without direct authority in a matrix organization

•Program & Project Governance

•Lead large, multi-workstream initiatives end-to-end

•Build detailed project plans with risk mitigation and milestone tracking

•Establish governance cadence and reporting mechanisms

•Ensure disciplined execution across markets and teams

•Performance Measurement & Optimization

•Build measurement frameworks and post-event impact analysis

•Identify key performance levers and iterate based on data

•Develop dashboards to track ROI and business outcomes

•Introduce test-and-learn approaches to improve effectiveness