Manager, B2B Marketing (Bangkok-based, relocation provided)

Agoda

Melbourne

5 days ago

Melbourne

5 days ago

Apply

Manager, B2B Marketing (Bangkok-based, relocation provided)

Agoda seeks a strategic B2B Marketing Manager to own and scale the event channel in Bangkok. This role blends strategy and execution, requiring cross-functional leadership and program governance to drive measurable business impact.

Apply

On-site

Full-time

Mid Level

Salary

Not specified

Work Location

Melbourne, Victoria, Australia, AU

Work Model

On-site

Employment Type

Full-time

Experience Level

Manager

Core Qualifications

Soft Skills

structured problem-solvingstakeholder masteryexecution excellencebusiness orientationanalytical thinkingcommercial acumeninfluenceproject management discipline

Key Responsibilities

•Translate commercial priorities into event strategies with clear business cases
•Develop annual roadmaps aligned to growth objectives
•Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
•Create scalable playbooks and operating models
•Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership
•Align diverse stakeholders with competing priorities
•Drive structured working sessions and executive updates
•Influence without direct authority in a matrix organization
•Lead large, multi-workstream initiatives end-to-end
•Build detailed project plans with risk mitigation and milestone tracking
•Establish governance cadence and reporting mechanisms
•Ensure disciplined execution across markets and teams
•Build measurement frameworks and post-event impact analysis
•Identify key performance levers and iterate based on data
•Develop dashboards to track ROI and business outcomes
•Introduce test-and-learn approaches to improve effectiveness

B2B marketingevent marketingmarketing managerBangkokrelocationfull-timeon-sitestrategycross-functionalprogram governance

Key Responsibilities

•Translate commercial priorities into event strategies with clear business cases

•Develop annual roadmaps aligned to growth objectives

•Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)

•Create scalable playbooks and operating models

•Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership

•Align diverse stakeholders with competing priorities

•Drive structured working sessions and executive updates

•Influence without direct authority in a matrix organization

•Lead large, multi-workstream initiatives end-to-end

•Build detailed project plans with risk mitigation and milestone tracking

•Establish governance cadence and reporting mechanisms

•Ensure disciplined execution across markets and teams

•Build measurement frameworks and post-event impact analysis

•Identify key performance levers and iterate based on data

•Develop dashboards to track ROI and business outcomes

•Introduce test-and-learn approaches to improve effectiveness