European Digital Performance Specialist
Yakult Europe B.V.
European Digital Performance Specialist
Yakult Europe is seeking a European Digital Performance Specialist to drive digital media effectiveness and measurement across European markets. The role involves optimizing channel mix, establishing KPI frameworks, managing agency relationships, and building local capabilities. Requires 5+ years of experience in digital media and performance marketing, with a Bachelor/Master's degree.
European Digital Performance Specialist
Yakult Europe is seeking a European Digital Performance Specialist to drive digital media effectiveness and measurement across European markets. The role involves optimizing channel mix, establishing KPI frameworks, managing agency relationships, and building local capabilities. Requires 5+ years of experience in digital media and performance marketing, with a Bachelor/Master's degree.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Drive the European digital media and performance strategy, optimizing the channel mix across Paid Search (SEA), Paid Social (Meta, TikTok, etc.), Programmatic Video/Display, and Retail Media to grow the Yakult Brand.
- Establish robust KPI frameworks, creative best practices, and media investment guardrails per channel across diverse European markets.
- Track and improve digital campaign results across markets. Audit local ad accounts to find growth opportunities and manage ad frequency to prevent audience fatigue.
- Lead regional agency relationships, ensuring accountability, driving cross-market learning, and fostering continuous improvement.
- Own, evolve, and standardize European digital measurement frameworks and unified reporting structures.
- Ensure data quality, tracking integrity, and strict compliance with global analytics standards and local privacy regulations (GDPR).
- Oversee attribution and media effectiveness methodologies to accurately capture the impact of multi-channel campaigns.
- Translate complex performance data into clear, high-level strategic recommendations for senior stakeholders.
- Drive operational scale and consistency by developing pan-European standard operating procedures, digital toolkits, and agency frameworks.
- Build local digital media and measurement capabilities through coaching, training workshops, and knowledge sharing.
- Empower local teams to define market-specific KPIs, interpret performance data, and optimize outcomes independently within agreed regional standards.
- Bridge the gap between paid/earned digital activation, core brand objectives, and regional learning agendas.
- Act as a key partner to regional and local stakeholders across Marketing, Finance, IT, and Legal.
- Provide data-driven input into annual planning, budgeting cycles, and long-term strategic marketing initiatives.
- Champion and contribute to ad-hoc European projects based on your digital expertise and regional growth priorities.