Senior Product Marketing Manager
Workiva
Senior Product Marketing Manager
Workiva is seeking a strategic, hands-on Senior Product Marketing Manager to shape product marketing for a core area (Finance, GRC, or an Industry) across EMEA. This high-impact individual contributor role requires 6+ years in product marketing or related B2B SaaS marketing, with strong storytelling, cross-functional influence, and AI fluency.
Senior Product Marketing Manager
Workiva is seeking a strategic, hands-on Senior Product Marketing Manager to shape product marketing for a core area (Finance, GRC, or an Industry) across EMEA. This high-impact individual contributor role requires 6+ years in product marketing or related B2B SaaS marketing, with strong storytelling, cross-functional influence, and AI fluency.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Develop clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers within a specific solution area of Finance, GRC, or an Industry.
- Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
- Guide consistent messaging across campaigns, events, and executive communications
- Shape the GTM strategy for your solution area end to end, from launch planning through revenue impact
- Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
- Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
- Author and review content for campaigns, webinars, events, and demand generation programs
- Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries
- Bring customer and competitive insights back into the business to shape regional strategy and global product direction
- Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
- Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
- Spot regulatory and market shifts early and position Workiva ahead of them