Website & SEO Marketeer
Wellis Health
Website & SEO Marketeer
We are looking for a Website Management Specialist to take ownership of our websites across all our markets (currently the Netherlands, Belgium, and Germany) and grow them into strong, self-sufficient organic and converting channels. The role focuses on website management, SEO, experimentation, and collaboration with various teams. Wellis is a fast-growing healthtech scale-up reinventing healthcare.
Website & SEO Marketeer
We are looking for a Website Management Specialist to take ownership of our websites across all our markets (currently the Netherlands, Belgium, and Germany) and grow them into strong, self-sufficient organic and converting channels. The role focuses on website management, SEO, experimentation, and collaboration with various teams. Wellis is a fast-growing healthtech scale-up reinventing healthcare.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Manage websites day to day across markets, content structure, page setup, and CMS management in Storyblok.
- Keep an eye on technical site health and coordinate fixes or improvements with development.
- Spot and prioritize website improvements and follow them through to being shipped.
- Build and QA experiments in VWO's visual editor, from brief to live test.
- Coordinate experiment tickets with the dev team and PO within existing sprint cycles.
- Monitor GA4 for performance issues, anomalies, and quick-win opportunities, and turn them into test hypotheses.
- Own keyword strategy, content structure, and on-page optimization across our markets.
- Own and scale SEO Engine, our programmatic SEO project that uses AI to generate content at scale.
- Grow qualified organic traffic and rankings for priority topics, in a compliant, medically accurate way.
- Work closely with Performance Marketing specialists so paid traffic lands on well-built, on-message pages.
- Work with content & translation team so the website's structure and setup support localized copy well.
- Report on website, SEO, and test performance and turn it into clear input for our growth strategy.