Manager, Social Media Insights & Community
Tommy Hilfiger
Manager, Social Media Insights & Community
Tommy Hilfiger seeks a Manager of Social Insights & Community to lead social intelligence capability, transforming consumer behavior and cultural trends into actionable insights. The role involves social listening, competitive analysis, executive reporting, and community management support. Requires 6+ years experience in social intelligence or analytics.
Manager, Social Media Insights & Community
Tommy Hilfiger seeks a Manager of Social Insights & Community to lead social intelligence capability, transforming consumer behavior and cultural trends into actionable insights. The role involves social listening, competitive analysis, executive reporting, and community management support. Requires 6+ years experience in social intelligence or analytics.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Own global social intelligence strategy, ensuring listening capabilities, governance, dashboards, and reporting frameworks deliver accurate, scalable, and actionable business insights.
- Lead development and optimization of social listening methodologies, including technology, tooling, platforms, LLM, Boolean queries, taxonomy, dashboards, and reporting standards.
- Identify and translate emerging consumer behaviors, cultural movements, industry trends, and global events into strategic opportunities, risks, and recommendations.
- Provide thought leadership on brand health by monitoring conversation trends, sentiment, share of voice, and cultural relevance across priority markets.
- Lead competitive intelligence by benchmarking against key competitors, identifying whitespace opportunities.
- Own executive reporting on industry developments, including market reports, competitive intelligence, consumer insights, and brand performance.
- Drive data-informed talent, ambassador, and partnership recommendations by evaluating audience fit, cultural relevance, sentiment, and brand alignment.
- Translate complex data into clear business recommendations influencing campaign strategy, communications planning, and marketing investment.
- Partner cross-functionally with Brand Strategy, Insights, Marketing, PR, Communications, Media, Innovation, and Regional teams.
- Support community management, acting as voice of the brand, engaging with consumers, talent, media, and partners.
- Monitor audience sentiment and emerging risks, partnering with Communications and Legal when needed.
- Drive continuous improvements to community management processes, governance, and operational efficiency.