CRM Planning Manager - 8 months FTC

Salary

Core Qualifications

Preferred Qualifications

Key Responsibilities

• •Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs.
• •Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals.
• •Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns.
• •Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers.
• •Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications.
• •Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors.
• •Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value.
• •Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution.
• •Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints.
• •Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences.
• •Provide calm leadership during critical peak periods in November and December to manage real time adjustments.