Research & Insights Analyst

Salary

Core Qualifications

Key Responsibilities

• •Deliver frequent audience, category, cultural, and social insights to guide social-first strategy
• •Identify and interpret emerging and evergreen cultural trends across home, lifestyle, food, tech, and everyday living
• •Proactively share insights with strategy, social, creative, and influencer teams
• •Use insight to support influencer initiatives, content development, and platform strategy
• •Conduct social channel audits, competitor reviews, and category analysis
• •Monitor social performance and effectiveness against strategic objectives
• •Build frameworks for measuring creative and content performance across platforms
• •Translate performance data into clear insights and optimisation recommendations
• •Set up and manage social listening tools to monitor brand reputation, category conversation, and cultural signals
• •Optimise dashboards and insight outputs for clarity, speed, and relevance
• •Identify efficiencies in spotting community insights by upskilling teams on data tools and approaches
• •Lead the identification and presentation of new, data-driven insight solutions
• •Champion the smart use of insight and analytics tools (including AI) across the studio