Marketing Analyst
Landal
Marketing Analyst
Landal, a market leader in European holiday homes, seeks a Marketing Analyst to drive data-informed marketing decisions, focusing on analytics, dashboards, and campaign optimization. The role requires 3–5 years of experience in a direct-to-consumer environment and proficiency in SQL, Python, and data visualization tools. The position is hybrid based in Amsterdam.
Marketing Analyst
Landal, a market leader in European holiday homes, seeks a Marketing Analyst to drive data-informed marketing decisions, focusing on analytics, dashboards, and campaign optimization. The role requires 3–5 years of experience in a direct-to-consumer environment and proficiency in SQL, Python, and data visualization tools. The position is hybrid based in Amsterdam.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Assess and evaluate the effectiveness of marketing programs and campaigns across channels
- Analyse historical data, identify patterns and trends, and provide insights to support decision-making
- Apply statistical techniques and forecasting models to predict marketing outcomes and optimize strategies
- Conduct A/B testing and deep-dive analyses on customer behavior, campaign performance, and market trends
- Develop and maintain standardized dashboards and reports to support marketing teams
- Create ad hoc analyses and translate data into actionable recommendations for stakeholders
- Ensure consistent definitions and frameworks for KPI’s across marketing domains
- Own UTM tagging standards and ensure accurate end-to-end marketing tracking in collaboration with external vendors
- Contribute to attribution modeling and Unified Marketing Measurement (UMM) development
- Deliver clear, visually compelling reports and dashboards that are easy to understand and actionable