Wholesale Account Manager - Digital

Salary

Core Qualifications

Key Responsibilities

• •Own the commercial performance of assigned wholesale accounts.
• •Deliver sales, margin, and profitability targets aligned with regional and global objectives.
• •Develop and execute account plans to drive sustainable growth.
• •Monitor key KPIs including sales, sell-in, sell-through, margins, and order book health.
• •Identify opportunities to improve revenue, profitability, and operational efficiency.
• •Manage forecasting, business reviews, and performance reporting.
• •Oversee order book management, stock availability, and cancellations.
• •Build strong relationships with key digital wholesale partners.
• •Lead joint business planning and define shared growth objectives and activation calendars.
• •Conduct regular business reviews focused on commercial performance, consumer trends, and growth opportunities.
• •Serve as the key liaison between wholesale partners and internal teams.
• •Drive continuous improvement through data-driven recommendations and action plans.
• •Lead seasonal sales campaigns, market appointments, and sell-in activities.
• •Present seasonal collections, assortments, pricing strategies, and commercial priorities.
• •Drive execution of the seasonal go-to-market process across assigned accounts.
• •Manage key milestones including sales meetings, assortment reviews, and post-season evaluations.
• •Translate brand strategy into account-specific action plans that maximize sell-in and sell-through.
• •Support new product launches and commercial initiatives.
• •Partner with Merchandising and Planning teams to optimize account assortments.
• •Recommend product investments, replenishment opportunities, and inventory actions.
• •Analyze product performance and market trends to drive productivity.
• •Gather customer and account insights to support future product development.
• •Monitor competitive activity and identify growth opportunities.
• •Analyze customer behavior, site performance, and market trends to identify growth opportunities.
• •Monitor conversion drivers, pricing architecture, promotional effectiveness, and competitive activity.
• •Partner with Marketing and E-commerce teams to improve consumer engagement and digital experience.
• •Provide recommendations on assortment, replenishment, and product investment strategies based on performance data.
• •Identify opportunities to expand business within existing digital wholesale accounts.
• •Support the acquisition and onboarding of new digital wholesale partners.
• •Develop business cases and growth strategies for emerging channels and marketplaces.
• •Contribute to strategic projects that enhance digital distribution and profitability.
• •Collaborate cross-functionally to ensure alignment on business priorities and customer needs.
• •Maintain clear communication across internal and external stakeholders.
• •Proactively resolve commercial and operational issues.
• •Represent and uphold brand values across all customer interactions.