Growth Content Lead
Jobgether
Growth Content Lead
Growth Content Lead needed for a fast-moving cryptocurrency and fintech product, based in the Netherlands with a fully remote, hybrid-friendly setup. The role leads an end-to-end content growth engine across SEO, video, social, technical writing, and design, combining strategic leadership with hands-on copywriting. Requires 5+ years in content marketing or growth content, deep crypto/Web3 knowledge, and strong people-management experience.
Growth Content Lead
Growth Content Lead needed for a fast-moving cryptocurrency and fintech product, based in the Netherlands with a fully remote, hybrid-friendly setup. The role leads an end-to-end content growth engine across SEO, video, social, technical writing, and design, combining strategic leadership with hands-on copywriting. Requires 5+ years in content marketing or growth content, deep crypto/Web3 knowledge, and strong people-management experience.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Lead the overall content strategy and operating model across written content, SEO, video, social, technical writing, and related channels.
- Manage and mentor channel specialists, setting clear objectives and KPIs, providing feedback, removing blockers, and supporting professional development.
- Own the editorial calendar, content pipeline, workflows, and resource allocation across writing, design, video, and other content functions.
- Define, implement, and maintain a consistent tone of voice and editorial framework across articles, scripts, emails, social content, landing pages, and brand communications.
- Aggregate channel performance and drive content-led growth, monitoring signups, conversion rates, organic acquisition, and customer acquisition cost.
- Develop and execute lifecycle marketing initiatives, including email campaigns, automated onboarding sequences, and newsletters.
- Lead communications for major product launches, product announcements, partner initiatives, and release updates.
- Personally write and refine high-impact copy, including landing pages, lifecycle email sequences, brand messaging, PR communications, and thought-leadership content.
- Work closely with SEO, video, social, technical writing, and design specialists to ensure content channels operate as a coordinated growth engine.
- Translate complex cryptocurrency, tax, and technical concepts into accessible, persuasive, and trustworthy content.
- Use analytics, search data, conversion performance, and customer insights to identify opportunities and direct team priorities.
- Establish streamlined processes that allow specialists to operate autonomously while maintaining consistently high editorial standards.
- Build and continuously improve the content growth strategy based on user intent, funnel performance, and measurable business outcomes.
- Lead the initial 90-day priorities, including establishing the tone-of-voice framework, improving editorial workflows, auditing lifecycle and conversion content, and creating a performance baseline.