Digital and Event Marketing Specialist
Jobgether
Digital and Event Marketing Specialist
Digital and Event Marketing Specialist needed for a partner company in the Netherlands, combining digital marketing, event strategy, content creation, and community growth. Requires native-like Chinese fluency, familiarity with WeChat and Xiaohongshu, and experience in marketing. Hybrid role focused on lead generation and brand awareness.
Digital and Event Marketing Specialist
Digital and Event Marketing Specialist needed for a partner company in the Netherlands, combining digital marketing, event strategy, content creation, and community growth. Requires native-like Chinese fluency, familiarity with WeChat and Xiaohongshu, and experience in marketing. Hybrid role focused on lead generation and brand awareness.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Develop and execute marketing strategies and tactics designed to increase brand awareness and generate qualified leads.
- Plan and manage full-cycle marketing campaigns from initial strategy through execution, measurement, and optimization.
- Experiment with organic and paid acquisition channels, including content marketing, advertising, social media, publicity, lead-generation campaigns, and events.
- Lead the planning and execution of partner webinars, in-person events, presentations, RSVPs, and related activities.
- Research relevant industry expos, networking opportunities, and other events, and represent the organization when appropriate.
- Create valuable, engaging, and platform-appropriate content for WeChat and other Chinese social channels.
- Build and maintain strategic partnerships with relevant industry players and organizations.
- Monitor campaign performance, analyze results, identify insights, and measure progress against established goals.
- Leverage AI-powered tools and emerging technologies to improve marketing productivity, content creation, and campaign effectiveness.