Amsterdam
23 Apr 2026
Senior Product Marketing Manager (AIR)
JetBrains
Amsterdam
23 Apr 2026
Senior Product Marketing Manager (AIR)
JetBrains is seeking a Senior Product Marketing Manager to drive the positioning, adoption, and go-to-market strategy for Air, their new agentic development environment (ADE). The role requires deep understanding of developer workflows and experience marketing technical products to developers.
HybridFull-timeSeniorDeveloper WorkflowsProduct Data
Senior Product Marketing Manager (AIR)
JetBrains is seeking a Senior Product Marketing Manager to drive the positioning, adoption, and go-to-market strategy for Air, their new agentic development environment (ADE). The role requires deep understanding of developer workflows and experience marketing technical products to developers.
HybridFull-timeSeniorDeveloper Workflows
Salary
Not specified
Core Qualifications
Technical (Must-have)
developer workflowsproduct data
Soft Skills
analytical mindsetcollaborationcommunicationexplaining complex concepts
Key Responsibilities
- Drive Air positioning together with product teams and keep it coherent as the product evolves.
- Clarify what problems Air solves, how it fits into modern agentic development workflows, and communicate this value effectively to the market.
- Support the overall narrative around Air within the JetBrains developer ecosystem.
- Act as a source of truth for product messaging and materials for developer advocates, marketing, sales, and customer success teams.
- Analyze the agentic developer tool landscape to keep Air’s positioning and messaging competitive and relevant to the market.
- Improve the developer onboarding experience and activation journey.
- Identify friction points in the adoption funnel and work with product teams to address them.
- Own product education and adoption and develop materials and guidance that help developers get started with Air and discover more advanced workflows over time.
- Bring developer insights and market feedback to the product team to help shape product direction.
- Coordinate the go-to-market strategy for Air launches and major updates.
- Define use cases, target scenarios, and rollout strategies.
- Explain new capabilities to developers in a clear and practical way.
- Ensure internal teams have the knowledge and materials needed to represent Air effectively.
- Help develop internal product ambassadors by building strong product knowledge across the company.
product marketingdeveloper toolsagentic developmentJetBrains Airgo-to-marketdev experienceproduct positioningdeveloper adoption