Performance Marketeer

Salary

Core Qualifications

Key Responsibilities

• •Develop and execute an integrated full-funnel performance marketing strategy for B2B and our well-known coffee and tea brands
• •Translate business objectives into scalable media strategies across SEA, Paid Social, Display, Programmatic, Affiliates and SEO
• •Co-create annual plans and performance roadmaps together with marketing and commercial teams
• •End-to-end responsibility for performance-driven B2B campaigns for coffee machines, services and contract models
• •Build and optimise audiences, funnels and lead quality
• •Actively contribute to the strategic shift from lead generation to demand generation
• •Collaborate closely with Sales, Ecommerce and CRM to maximise conversion throughout the funnel
• •Daily optimisation and steering of performance campaigns for our consumer brands and ecommerce activities
• •Improve ROAS, CPA, traffic quality and conversion rates
• •Execute A/B testing, creative testing and conversion optimisation of landing pages
• •Own performance budget allocation and efficiency
• •Act as a strategic advisor to marketing leads, media managers and the Northern Europe Management Team
• •Develop dashboards, reporting and actionable performance insights
• •Initiate and lead performance-related innovation projects with a strong focus on AI-driven optimisation
• •Actively monitor and translate AI developments and digital trends in media, data and marketing into concrete improvements in performance and efficiency
• •Daily management of performance media and creative agencies
• •Share knowledge and best practices within the Northern Europe marketing organisation to increase digital savviness
• •Work closely with Global Media & Digital teams to share learnings and scale successful initiatives